We took a brief staycation recently after a hectic few weeks and I have to say it does your soul a favor to take a break from it all. Even for a day.
We went to Hollywood Beach, a 45 minute drive from Delray and spent a day and a night at the Diplomat Resort on the ocean.
It’s fairly reasonable this time of year, despite the $17 drinks.
Hollywood is an interesting city with “good bones” as they say courtesy of its visionary founder Joe Young. There’s a walkable downtown, a magnificent beach and a few traffic circles that will keep you on your toes if you’re driving.
We checked out the new Block 40 Food Hall, a good example of adaptive reuse. The food hall occupies the building that once housed the historic Great Southern Hotel, built by Young 100 years ago to house workers who were building his dream. If you’re a film buff, you may recognize the hotel from its appearance in “Midnight Cowboy.”
We dined at Lux Burger, watched Delray’s Coco Gauff play at the U.S. Open and then took a walk around town.
My wife Diane was a young planner who worked for the City of Hollywood at the start of her career so it was interesting to hear her talk about the changes that have occurred since the 80s.
There’s lots of development happening in Hollywood—high rises..a very different vision than Delray’s.
I like our scale, but there’s room for different styles and visions.
I believe cities need their own visions and “positioning” so to speak. Variety is truly the spice of life. It’s nice that South Florida has a wide variety of cities.
I’ve always been fascinated by Hollywood, Pompano Beach and Lake Worth Beach…Boca, Fort Lauderdale and West Palm too.
I see those cities as places with lots of potential. It’s been interesting to see their progress or lack thereof. It’s been interesting to see the changes that have occurred since I discovered these cities after moving to South Florida in 1987.
I like cities that have “grids”, traditional downtowns, lots of amenities and natural gifts such as beautiful beaches or lakes like Lake Ida. Lake Ida is so underrated.
Which in a roundabout way, brings me back to Hollywood.
We spoke to a bartender who lives downtown and she thinks the city will become the “new” Miami.
Maybe. I don’t know.
I don’t know enough about the politics to understand the contours of Hollywood’s aspirations.
But walking around the downtown I felt the potential, but also saw the challenges of creating a vibrant downtown.
It’s not an easy endeavor.
There are some formulas—events to bring people downtown, accessible parking, decorative street lights, culture, a good mix of restaurants and retail—but you need some magic too. You need some chemistry: I can’t quite explain it. But I have seen it!
Delray managed to make it happen—the result of a lot of years, a lot of investment and a lot of people rowing in the same direction and taking risks.
Sometimes those risks work, and sometimes they don’t. But if you learn from the experiments that fail, you’ll find a way forward.
Years ago, when Delray was striving mightily to revive the downtown, someone —I can’t remember who— said something that stuck with me.
“Downtown will never be done.”
In other words, you can’t ever declare victory; you have to keep at it.
It’s a simple statement but profound nonetheless. There is a tendency to get complacent when you achieve a certain level of success.
But you can’t. Complacency is a killer. In every aspect of life.
The second statement I remember from those days was that “downtown is the heart of the city, without a healthy heart, the city will struggle.”
How true.
The third statement from that era I can attribute to retired City Manager David Harden. He told us that our biggest challenge would be surviving success.
Truth is, I wasn’t sure what he meant at the time. I thought success would breed more success. And it does, for a while.
But success can also breed complacency and contempt. How much is too much? What fits and what doesn’t?
Does the success include everyone? Has the success priced out people who want to live here or who do live here and may be forced to leave?
I believe change is inevitable and can be healthy. I also believe that change is never easy or straightforward.
How do you change and keep your soul? How do you aspire and ensure that you are inclusive?
All of these thoughts flooded my mind as I looked out at the ocean from our room at the Diplomat.
The last time I was here, I was a mayor attending a League of Cities convention or was it a Florida Redevelopment Association meeting? I don’t remember.
But I’m still thinking about those very same questions. Still wrestling with the riddle of cities. Still fascinated about what it takes to succeed and what the definition of success for a city actually means
Shopping in Delray Beach and Boca Raton
When it comes to shopping you simply can’t beat the options in Boca Raton or Delray Beach.
Boca Raton has several distinct shopping district from the nationally renowned Mizner Park and Fifth Avenue Shops to the Mall at Town Center and West Boca shopping centers there is an endless variety of shopping experiences for all budgets.
Delray is home to vibrant Atlantic Avenue and Pineapple Grove where you’ll find boutiques, shops and galleries for those with an eclectic eye.
Palm Beach’s famed Worth Avenue and Fort Lauderdale’s renowned Las Olas Boulevard are both 30 minutes away to complete your shopping needs.
Cities (Updated)
Random Thoughts…
Random thoughts on the passing scene…
Last week, I shared that I was invited to be the inaugural speaker for the “Paw Power Hour” at Palm Beach State College’s Boca Raton campus.
What an honor, what a turnout, what a wonderful opportunity to interact with students and faculty.
We talked about leadership in difficult times, careers, education, entrepreneurship, and the challenges facing students (and educators) in a high-priced economy that is challenging for everyone.
Provost Van Williams is striving to build a special culture on the south campus and based on the people I met, it’s working.
I love the mission of state colleges and believe they perform an essential role in our society.
If you have a chance, visit the campus, sign up for a course and tell our legislators that we need to support the men and women who are educating our future workforce.
These types of institutions often fly under the radar, but places like Palm Beach State College are the backbone of our community.
I was grateful for the opportunity to learn and share a little of my story.
I was also thrilled to learn about the existence of the Kimmel Leadership Academy.
A group of 27 students recently went through the program thanks to a generous gift from the Virginia and Harvey Kimmel Family Foundation.
The Kimmel’s live in Delray. They are wonderful contributors and philanthropists.
The curriculum for the Kimmel Leadership Academy, based on the Social Change Model of Leadership, was developed by Dr. Kalisha Waldon, a professor at the PBSC Boca Raton campus. It emphasizes seven key values that individuals, groups and communities should strive for to create change through leadership.
The participants were picked from nearly 100 applicants. During the academy, students learned about team building, personal branding, understanding their values, etiquette, and other topics. Each student also received a $1,000 scholarship and were recognized at a campus awards banquet.
This is the kind of effort we need to build our next generation of leaders.
PBSC is doing their part and it’s so exciting.
The Vital Role of Local News
I’ve long been passionate about the importance of local journalism.
So I’ve been pouring through new research released by the Democracy Fund that shows the power of local news done right.
Some of the takeaways to ponder:
- Strong local journalism = more people turning out to vote.
- Weak local journalism = fewer people vote.
- Thorough local journalism helps people be less biased when considering candidates for office.
- Quality local journalism can counter divisive national narratives that contribute to polarization.
- Every dollar spent on local news produces hundreds of dollars in public benefit by exposing corruption and monitoring government spending.
- People feel a stronger sense of community in places that have strong local journalism.
- Local news keeps communities informed during times of upheaval, like disasters, protests, and pandemics — when people need critical information to engage their communities and leaders.
- Important to remember: Local news isn’t inherently good for communities just because it’s local. It needs to be good local journalism.
I’ve long felt we’ve been underserved and ill-served by some of our local media—sorry guys. TV news does a good job with weather stories but lacks enterprise or investigative journalism and print has dried up.
The lack of a local water cooler—so to speak—gives rise to lots of misinformation on the Internet and social media that can be very harmful to a community.
In Delray, we have seen voter turnout crater. That’s not the sign of a healthy community. Local government matters and those who get elected can and do have an outsize impact on our quality of life.
Back in the 80s, 90s and early 2000s, locals had a rich diet of local news: The Monday-Thursday papers, Boca/Delray News, Palm Beach Post, Sun-Sentinel and even the Miami Herald (on big stories) covered all aspects of local government. People were informed and involved. It made a difference.
Which leads me to Friends of Delray.
For a long time, I stayed away. I was rooting for them and I supported the mission of bringing the community together, promoting transparency and good government, but I’ve seen prior efforts fizzle and quite frankly I’m exhausted. It’s time for a new generation of leadership to step up and right the ship.
Seeing a once independent and successful CRA taken over by politicians in the middle of the night and Old School Square evicted from the campus it created, loved and supported for 30 plus years takes the wind out your sails. Life is just too short.
But I like this group. We haven’t had this spirit here in quite some time. Their work is needed. so I will do my part. I hope you will check them out and if you like what you see. maybe you can help too. They need the community behind them.
Their website, e-blasts, social media posts and now podcast/videos are not traditional journalism per se. There is a point of view, but from where I sit that point of view is to promote local non-profits, urge citizen involvement, strive for transparency in government and dialogue among neighbors. They seem very reasonable and we can sure use reason.
Check it out and make up your own mind. Here’s a link to their site which includes articles and a link to their newly launched podcast. https://www.friendsofdelray.us/
Goodbye and thank you Fed
He never did play the Delray Open.
Sigh.
But that’s about the only gap in Roger Federer’s resume.
The tennis legend announced his retirement last week thanks to age and a balky knee.
What a career!
What a gentleman!
Fed has been the best ambassador for his sport imaginable and leaves behind an unforgettable legacy and is a case study in grace and class.
So, whether you play tennis at Path Reef Park or Pickleball at Pompey Park you may want to channel your inner Federer and see where it leads.
He will be missed.
Reading List
I’m on a reading tear lately and I thought I would share some of the books that are well worth your time.
“Saved by a Song” by singer Mary Gauthier is an honest, emotional and raw autobiography of an artist I have grown to love and admire.
Music is so powerful and such a restorative force in our lives. Mary’s song “Mercy Now” should be an anthem for our time. It’s certainly an antidote for some of the poison and hatred in the air these days. She’s coming to the Broward Center in January and we got tickets. I can’t wait.
“Bird by Bird” by Anne Lamott has long been on my radar. As someone who loves to write, I’ve been told that Lamott’s book was a must read. I finally got around to it and she delivered. A great treatise on the joy and difficulties of the writing life told by a sensitive soul.
“Like a Rolling Stone” by Jann Wenner is a tome and I just started it but can’t put it down. The founder of Rolling Stone magazine has met all of my heroes and he’s a terrific storyteller. What a life…
Until next week.
Eleven Signs Your City Will Succeed
Five years ago, award winning journalist James Fallows wrote a groundbreaking article in The Atlantic entitled “Eleven Signs a City Will Succeed.”
The article was a summation of James and Deb Fallows’s 54,000-mile journey around America in a single engine plane. The trip became a best-selling book “Our Towns” and a compelling series on HBO. I highly recommend both.
Considering the tumult in Delray Beach, I thought it would be interesting to revisit the article to see how many signs of success we can check off.
Sadly, even if we grade with a curve, we are not scoring too high these days. But sometimes a poor grade will force you to buck up and do better. We’re still a great town. We just have lousy politics and that can be corrected by electing better leaders. Take the test yourself and let me know what you find.
Here’s a list of Fallows’ 11 traits of successful towns:
- Divisive national politics seem a distant concern.
Grade: The City Commission in Delray Beach is a non-partisan body. Partisan politics has no place in city government. But the last two election cycles were highly partisan affairs, and I would argue that the results turned on party affiliation and not on ideas about how to make Delray a better place. This is not a healthy development. For the record, my party happens to have a majority of voters in Delray, and I still don’t like partisanship on the city level or anywhere frankly. The divisiveness is endangering our Republic and it has hurt Delray too.
- You can pick out the local patriots. A standard question the Fallows would ask when they landed in a town was “Who makes this town go?” The answers varied widely. Sometimes it was a mayor or a city-council member. Sometimes it was a local business leader or influential real-estate developer. Sometimes a university president or a civic activist, an artist, a historian, or a radio personality. So, who makes our town go?
Grade: As noted in a recent blog, I would suggest that the volunteer and donor class in Delray have been told to pack their bags. Example: Old School Square eviction. When you lose the patriots, the people who roll up their sleeves and get it done, you risk shredding the civic fabric.
- “Public-private partnerships” are real.
In successful towns, people can point to something specific and say, “this is what a partnership means.”
Grade: In our town, that project was Old School Square. But after 32 years, OSS was treated as a tenant not a partner and shown the door. Other opportunities to partner are being ignored or bitterly rejected. Example: The Set Transformation Plan has languished because the city refuses to engage the residents in the northwest and southwest neighborhoods. This is in stark contrast to the Southwest Plan, which was done with city commissioners and the CRA at the table with the community.
What resulted was a citizen driven plan that the city and CRA helped to fund with millions of dollars in improvements ranging from a gateway feature and a new streetscape on Northwest/Southwest 5th Avenue to the new Catherine Strong Park and an expansion of the Village Academy.
Today, we don’t see these types of efforts. As noted earlier, the Set Transformation Plan and Congress Avenue plan sit on a shelf gathering dust despite the best efforts of citizens.
- People know the civic story. America has a “story,” which everyone understands even if some challenge it. A few states have their guiding stories—California is either the ever-promising or the sadly spoiled frontier, Vermont is known as its own separate Eden.
Successful cities have their stories too. New York is the Big Apple, always resilient and always at the center of the national conversation, Chicago is the Windy City, the capital of the Midwest and a place where bold visions come true.
Grade: Who is sharing and teaching our civic story? The local press corps has been deeply affected by changes to the industry and new methods of delivering and consuming the news and many of our past civic heroes have been sidelined by personalities who don’t want to hear from the old timers. That’s a big mistake. There’s a place for elders in every community and if they are silenced or ignored or in some cases disparaged it’s not healthy. That’s what happening in Delray.
- They have a downtown.
Grade: We have a downtown and it’s robust. However, I would argue that we need to diversify beyond food and beverage and add offices, creative spaces and other uses that will sustain us as a regional activities center. Who is having this conversation?
- They are near a research university.
Grade: Our proximity to FAU is a plus, so is our closeness to Lynn University and Palm Beach State College. But the question is are we taking advantage of that proximity and are there programs and initiatives that involve the local universities?
- They have, and care about, a community college. See above.
- They have unusual schools.
Grade: Village Academy and Spady are “unusual” in that the former is a deregulated public school that has the authority to innovate, and the latter offers a Montessori program. Atlantic’s International Baccalaureate Program has always been impressive and important to Delray Beach.
- They make themselves open. Trying to attract and include new people.
Grade: Here’s where I see our biggest deficit. There was a time when the entirety of city government was designed around the notion of civic engagement, involvement and education. We had charrettes, visioning conferences, neighborhood dinners, town hall meetings, citizen goal setting sessions, citizen academies, police academies, a robust volunteer effort (1,200 police volunteers at the height of the program) and a Youth Council. We sent neighborhood leaders to school so they could become better leaders, we held training sessions for neighborhood associations, supported a race relations initiative and held regular mayoral roundtables. It worked. And then a lot of it, maybe even most of it, was abandoned (and well before Covid). This has been a crippling development. When your involvement is limited to social media, you don’t get good outcomes.
- They have big plans.
Grade: I will argue that no city of any size had bigger aspirations than Delray did. We dared to dream, and we executed as well. Yes, we have a state mandated Comprehensive Plan, but I would argue that it’s not a vision and the process— which included citizens— was not citizen driven. There’s a difference. A big difference. The magic happens when the community is involved.
Another lesson I learned along the way is that the journey needs to be as fun or more so than achieving the destination. Today, there’s little fun and a lot of division.
- They have craft breweries
Grade: One final marker, perhaps the most reliable, according to Fallows: A city on the way back will have one or more craft breweries, and probably some small distilleries too, according to Fallows.
“A town that has craft breweries also has a certain kind of entrepreneur, and a critical mass of mainly young (except for me) customers,” Fallows wrote. “You may think I’m joking, but just try to find an exception.”
This one I struggle with. I love craft breweries and I can see where they are important and send a message but I’m not sure they are an essential trait of a thriving city. Anyway, I love Saltwater Brewery and wish we had more.
Conclusion…we have some serious storm clouds to deal with.
And if you think we’re invulnerable because Atlantic Avenue is busy, well there’s no such thing.
Big Dreams & Big Bets
The Delray Beach Market is the talk of the town.
As well it should be.
At 150,000 square feet, the market is said to be the largest food hall in Florida.
It’s big, bold and brave.
It also represents a colossal investment in the future of Delray Beach so it’s audacious too. I like the audacious part. We cheer big, bold and brave bets on this blog. Small bets too. We like people who try. It’s the risk takers who leave a legacy.
Basically, the market is a food incubator enabling chef/entrepreneurs to pioneer concepts at what’s probably a reasonable cost of entry.
Downtown Delray Beach has become a foodie haven but with that success, the barrier to entry has gotten very expensive. Rents of $100 a square foot are common, build out costs can be exorbitant and competition is fierce. Atlantic Avenue has become its own ecosystem with eye popping statistics accompanying the buzz. Hand’s Stationers just sold for a whopping $1,100 a foot. That’s an astonishing number especially considering the limitations of what you can and can’t do with a building in the downtown. Let’s just say you’d have to sell an awful lot of number two pencils to make those numbers work.
Meanwhile, the new food hall allows entrepreneurs to get into business for much less than the cost of opening a full-service restaurant. It also enables them to gain exposure to the hordes of people flocking downtown these days without having to consult the Forbes Billionaires List to find investors.
I’m sure the model hopes for the vendor’s to succeed so that they can launch traditional restaurants and allow for other fresh concepts to come into the market.
We went to the grand opening party a few weeks back and couldn’t find anyone who wasn’t floored by the sheer scale of the ambition behind this project. It’s a big bet.
Subsequently, I’ve heard a range of opinions (mostly positive) but a few who are questioning how or whether this $60 million investment will work. Speculating on a business model is above my pay grade. I’ve been involved with can’t miss deals that fizzled and have also been involved with impossible dreams that turned into wild success stories including one multibillion dollar brand (Celsius) that was left for dead on several occasions and now has a market cap of $5 billion plus. Go figure.
Personally, I wouldn’t bet against Craig Menin—the developer behind the market and several other huge bets in Delray Beach including the Ray Hotel and The Linton. There’s a strategy unfolding here and it’s going to be fascinating to watch.
I’ve had the pleasure of spending a little time with Mr. Menin and he’s a fascinating man. A visionary with a lot of courage.
My advice is to never bet against the innovators. Not every bet lands you in the winner’s circle and you have to have the cash to play, but the big winners in business are those who find the courage to roll the dice and think big.
What I’m seeing is a company that believes in distinctive architecture, luxury amenities and the power of food and beverage to drive value and community.
Anyway, we sure have seen a lot in Delray over the years.
Leaving the party that Friday night, I found myself experiencing a bunch of different emotions.
I thought about how much we have changed since I came to Delray in the summer of ’87.
I thought about how when we did the Downtown Master Plan in 2001, we were dreaming big. Those dreams matched or maybe even exceeded the ambitions that were attached to Visions 2000, the landmark charrette process that led to the Decade of Excellence in the 1990s. Yes, my friends, we were swinging for the fences.
Back then, we were trying to get on the map and build something sustainable—something of value.
We can and we do argue over whether what’s happened here has been good or bad. And I can argue and empathize with both sides of the growth/change divide.
But…here’s one thing I think is immutable. Change is a constant. It’s inevitable.
We can and have sought to “shape” the growth with height limits and other tools designed to maintain our scale.
Despite the rhetoric of the last election cycle, we will never be another Fort Lauderdale. We won’t even be another Boynton Beach. Both cities —and Boca too— allow much taller buildings. We will always be a three and four story town.
But I can see why some people lament the congestion and activity and what they see as the loss of the laid back “village by the sea” aesthetic, although I would argue that you can still find quiet places to enjoy.
I can also see why others are cheering what’s happening.
They like the activity.
They appreciation the vibrancy and they benefit from the value being created.
If you own a home in east Delray, your property values—often a family’s largest asset—have appreciated substantially since the days when downtown Delray was rife with vacancies. If we lived adjacent to a dead and decaying downtown, it’s doubtful we would be seeing the real estate prices we are seeing.
I get it, it doesn’t matter unless you’re selling and it stinks if you want to buy in at this high level, but I think increasing values sure beats the alternative.
Choices.
Change.
The march of time….
Cities evolve.
We can and should do our best to shape that change—incentivize behaviors we want to see, restrict those we don’t wish to experience.
But market and societal forces are strong and it might be better to recognize that and adjust accordingly. It makes for a happier village and it also enables us to exert more control.
Change is going to happen. We are going to like some things and not like others.
You can’t shape what you don’t understand. You have a shot if you meet the world where it’s heading.
Imagining A New World And The Good Stuff We Leave Behind
Have you noticed how fast the world moves these days?
Big changes can creep up on you, at first you may hardly notice than all it once the ground shifts and an era is gone.
When I was a kid growing up in 1970s Long Island, malls were all the rage. It’s where we hung out week after week. There was a food court, a Herman’s Sporting Goods Store, a Walden Books, a movie theater and a Spencer’s Gifts. That’s pretty much all we needed unless there was an event that required some new duds—then we moseyed over to Chess King where the polyester flowed like Niagara Falls.
The mall, the neighborhood and school were our world.
My friends all lived within a few miles of each other. I really didn’t know too many people who weren’t from the Tri-State area. Most of our parents were born, raised and lived within the confines of the Island, Westchester, New Jersey and the five boroughs. When a kid from Pennsylvania moved into the neighborhood he seemed exotic. When a family from Oregon moved down the block we lined up to take a look—the Pacific Northwest might as well have been Timbuktu.
Today, that’s very different.
Thanks to tech and apps like Tik Tok, our children have friends all over the country and the world. “Friend” of course is a relative term. While my friendships were forged because of proximity and relied on me seeing my buddies every day at school, today young people may never be in the same room with their best friends. They chat, text and play video games with people from all over the world.
It happened slowly and then all it once.
As we begin to see the world post-Covid (we are still very much immersed in the virus and need to be vigilant) what might the world have in store for us?
Lately, I’ve been thinking about the fate of retail and office—two big players in our physical world.
Changes in consumer behavior that seemed relatively marginal and slow-moving undermined the value of retail real estate very quickly in the U.S., especially the once beloved shopping mall. Experts believe the same potential for disruption exists in the office sector, with changes in human behavior being massively accelerated by Covid-19.
I recently read an interview on an influential real estate blog that painted an interesting picture. Here’s what one British expert had to say.
“Offices are not dead; they are very much alive,” RealCorp Capital founder Chris Kanwei said. “But a word of caution I would sound: For most of us, we tend to look at how offices will work in the future from the perspective of our own orientation. An example, if you take UK shopping centers and look back a few years to 2006, shopping centers and retail parks were a huge deal, they were springing up left, right and center. But just on the sidelines there was Amazon. And no one figured out in 2006 where Amazon would be today, and where shopping centers would be. It is just that sort of parallel you have to look at.”
Kanwei said part of the inability of retail real estate to see change coming is because a group of people with very similar backgrounds and experience could not envision a future that might be radically different from their own past.
“There were arguments put up by mostly middle-aged people at the time: You will always love the shopping center experience, you will always want to go there with your family or your friends on the weekend. And it was a great argument, but it was being made by people to other people who saw life the same way, who had the same future aspirations.”
There is the potential for the same thing to happen in the office sector: an expectation that the behavior of future generations will essentially be the same as what has gone before. While the difference might not be as extreme as changes to shopping patterns, they have the possibility nonetheless to drastically alter real estate usage and value.
“We have a generation coming up now who are not seeing life the same way,” Kanwei said. “They are not always as interested in going out and playing with their friends. They making friends online in South America, in Russia, in Africa, playing chess games online and interacting. That is the trend: We see more and more people not wanting to engage with other humans directly. Humans collaborating will never be taken away. But we have to understand that there is a generation coming through that won’t just engage in the same way we did. This same generation will be moving in to the offices of the future, and will look to engage differently, and could see the office structure of today as archaic — why would you want to bring all of these people in to the office? And that might well change the outlook people have on offices, in the same way it has in retail. I’m not calling an apocalypse for the office. But if you are investing for the long term, you have to bear in mind, your office investment may have been worth £200M, but down the line it may be worth £5M, as we have seen with shopping centers.”
Yikes.
Still, that scenario is entirely possible.
My 28-year-old son works for a large publicly traded corporation with offices in Palm Beach County. He got the job during Covid, which means he has never worked in the home office. Instead, he’s working out of his living room and thinking of finding bigger digs because his remote working arrangement may prove permanent. He also realizes that he can live anywhere and dial into the office.
He doesn’t seem bothered at all by the situation. As his boomer dad, I can see his point but wonder if he will miss out on the camaraderie, friendship and esprit de corps of working side by side with co-workers instead of screen by screen.
I happen to like the office.
I’ve worked in newsrooms (which are the best)—chock full of characters working on interesting stories and more “corporate” environments where I was able to make some lasting friendships.
As someone who values collaboration and who always has lots of questions for my colleagues the idea of working remotely forever doesn’t appeal to me.
I like the collision of ideas, the rhythm of the day, the ‘hey what are we doing for lunch’ routine that makes the day fly by.
As Seth Godin says: “The optimism and possibility that come from training and learning in groups is a miracle. It means that, with a little effort, we can level up, become more productive and enjoy the work more tomorrow than we did yesterday.”
So as we gradually emerge from our Covid cocoons, I hope we slow down and make some conscious decisions. Do we really want to give up the office?
After all, while millions enjoy the convenience of Amazon and a “one-click” society, didn’t we lose something by putting all those neighborhood retailers out of business?
Trade-offs.
Convenience versus camaraderie. Price versus personal service. Digital versus experience.
There’s no holding back the future—it will come. That’s the law. But we can and should choose wisely.
Here’s hoping we do.
Go Celsius! From Humble Beginnings….
Wall Street is giddy over a local stock that has been on a tear of late.
Celsius, born in Delray and based in Boca, is a beverage company that is delighting consumers, investors and those of us who love a good story of a small company slaying the giants.
When Celsius (CELH on Nasdaq) released record results last week, the stock soared continuing a run up in price that has caught the attention of CNBC’s Jim Cramer of “Mad Money” fame and lucky investors who remembered a time, not too long ago, when the stock traded under a dollar Over the Counter.
While the results reported were stupendous, nearly $37 million for the quarter an 80 percent increase over last year’s results, Celsius is far from an overnight success story. The team, both past and present, has been hard at work building a brand for more than a decade.
Celsius is a tale of belief, commitment, hard work, love, passion, sweat, a few tears and a whole lot of investment— especially from a local entrepreneurial legend who discovered the drink while dining on Atlantic Avenue.
I would venture to say that if you look closely at most successful brands you will find a familiar tale of perseverance. Each company is unique in their journey but there are commonalities including a bedrock belief that you have something special.
In Celsius’ case, there was a unique selling proposition. The energy drink burned calories—up to 100 per can. The claim was clinically proven by more than a half dozen university studies.
That’s pretty unique.
But the beverage business is brutal and capital intensive. The competition includes huge conglomerates and hundreds if not thousands of upstarts all vying for our taste buds.
But my friend and business partner Carl DeSantis knows a little something about picking winners.
He built Rexall Sundown into the world’s largest vitamin company launching hit product after hit product from its headquarters in Boca.
After selling the company for $1.8 billion in 2000 he went back into business running a vast array of enterprises ranging from hotels and restaurants to clothing companies and an up and coming hot sauce company called Tabanero. Keep your eye on Tabanero; friends it’s the next big hit.
My friend Carl has what you might call an eye for what will work and what won’t. He believed in Celsius and never wavered in his conviction that the healthy energy drink, with the clean label (no sugar, low sodium, vitamin infused and delicious) would be a winner. It just took a while.
Successful brands are built brick by brick, sometimes you take two steps forward and three back but you keep going because you believe and failure is not an option.
Carl recruited me to be Celsius’ COO in 2008. I was a year removed from being mayor of Delray and while I knew of Carl, I didn’t know him personally. But he saw something in me and we became friendly.
Carl is kind, generous, gentle and sensitive. There’s also more than a bit of magic in his personality.
He has a sixth sense about products, people and places. His instincts tend to prove true. So all of us who work with Carl listen closely when he has a feeling about something.
I’ve seen him predict hurricanes, whether businesses will work and he even assured me I would survive COVID.
Over the years, Celsius hit more than its fair share of rough patches. As I’ve noted, the beverage business is brutal. Even Coca Cola failed when it released a calorie burner beverage a few years back.
But when you deploy a great team behind a great product you will break through–eventually.
Celsius has been blessed with a tremendous array of sales, marketing, management and board talent currently led by CEO John Fieldly who is a terrific young leader. He had a terrific predecessor in a gentleman named Gerry David.
Gerry and I sit on the board of Hyperponic, a promising startup which provides technology to the cannabis industry. Keep an eye on that company too. We are doing some groundbreaking work in Michigan and Oklahoma.
Still, the business world is a tough place.
Entrepreneurship can be thrilling and terrifying sometimes all in the same day.
All of us associated with Celsius have enjoyed watching this company grow.
There’s a thrill when you walk into Publix and see an end cap. It’s fun to see someone at the gym drink a Celsius and yes it’s very cool to see a company you care about listed on a major league stock exchange and sold at 74,000 stores domestically and across the world.
Those of us who know the story know that none of this would have been possible without Carl’s foresight and fortitude; without his good natured belief in a little beverage brand that occupied a small warehouse space on Fourth Avenue near the tracks in downtown Delray.
Back then, we were excited to see the cans on the shelf at the local gas station. Today, we have a market value of over $2.3 billion and are loved by thousands of consumers who enjoy a healthy energy drink with no corn syrup, preservatives or aspartame.
The Celsius story story is truly inspiring. It’s about the power of belief, commitment, vision and hard work. That’s what it takes to succeed in any endeavor.
Thanks Carl. Your belief in this amazing company has touched a lot of lives.
We can’t wait to see what’s next.
Preparing For Recovery
I moved to Delray Beach just when efforts to revitalize the city were beginning to kick into gear.
But I was there for Visions 2000, the Decade of Excellence, Visions 2005, Sharing for Excellence (which focused on the city’s schools) the Downtown Master Plan and a host of other efforts that created modern day Delray Beach, a three time All America City, that has earned national acclaim for its redevelopment efforts, successful downtown, events, culture and food scene.
Delray came back as a result of careful planning, massive public investment, risky private investment and a playbook that included everything from a downtown tennis stadium and festivals to a focus on culture and a big bet on food and beverage as a driver of commerce and branding. A strong commitment to Community Policing was another indispensable tool. If people don’t feel safe, they simply won’t spend time or money in your city.
But short term it may be a while before we see restaurants packed and feel comfortable enough to attend festivals with thousands of people.
We never quite had a huge office component downtown and one wonders where that sector will be in the wake of the coronavirus. Many companies are realizing they can effectively operate remotely and may not require the large offices they now occupy.
I also think there is a great opportunity to introduce educational uses downtown and perhaps someday (post vaccine) that will be possible too.
Seizing the Golden Hour
The richest nation on Earth has people who are hungry and homeless. Lots of them.
But when this crisis passes, will we care about where these workers live? Will we show concern for their health care needs and whether they have a path to a life of stability?
Life. Interrupted.
So much has changed.
The opportunity to go to a wedding or a birthday party or to visit your favorite watering hole.