It’s Sugar CEO Jeff Rubin
Five years ago I co-chaired a committee for the Business Development Board that focused on entrepreneurship.
It was a change of pace for the BDB– our county’s chief economic development organization– which has traditionally focused on recruiting new businesses and expanding existing ones.
But more and more communities are realizing that economic gardening –growing your own–is a desirable strategy. I would argue it’s the most desirable strategy– surely better than throwing money and incentives at companies that may or may not stay for the long haul.
The entrepreneurship committee is the BDB’s foray into connecting with and supporting efforts to strengthen our entrepreneurial ecosystem. The BDB is an effective convening entity able to bring big businesses, governments and chambers together and introduce them to the next generation of business leaders.
So when my friend, Committee Chair Connor Lynch, invited me to this year’s entrepreneurs lunch I was eager to see what’s happened since Connor and I along with other committee members launched the lunch a few years back with a keynote from the founder of Priceline.
That event was a success and I’m happy to report that this year’s event was even better and far more powerful.
Connor and the BDB delivered.
And what made the event even cooler for me and other Delray folks in the crowd -Chamber CEO Karen Granger, UBS exec Nick Sadowsky, Red Pepper Principal Christina Hammond, Florida Blue’s Beth Johnston, Economic Development officials Joan Goodrich and Liz Burrows and the Small Business Development Center’s Vin Nolan–was that this year’s lunch featured TED like talks from three talented entrepreneurs with strong Delray ties.
Woo Creative founder Ryan Boylston
The featured speakers were Ryan Boylston founder of Woo Creative and my partner in Four Story Media, Felecia Hatcher founder of Feverish Pops and Code Fever and Jeff Rubin founder and CEO of It’s Sugar.
Ryan runs a successful branding and creative agency, serves on city boards and is an active volunteer for community causes. Together with several other partners, employees and freelancers we are working on creating a Hyperlocal news platform in Delray and Boca. Ryan is a whirlwind of activity and ideas as well as a young father and husband. You can get exhausted just thinking about his daily responsibilities. Ryan’s talk focused on millennials and business creation. It was fascinating and can be viewed on Facebook’s Woo Creative page. (If I was tech savvy I would have figured out how to add the link).
He also made an important point: while we celebrate the Zuckerberg’s and Branson’s for their moon shot success we need to build the capacity of those starting local businesses so that they can succeed and create jobs.
Yes. We. Do.
Felecia Hatcher founder of Code Fever
Felecia, who is a delightful and energetic entrepreneur, grew up in Delray (she went to high school with Connor) and her dad has run a successful construction company here for 17 years. She sold Feverish Pops, has written some great books and is now passionately building Code Fever which seeks to teach African Americans and Hispanics the coding skills they need to succeed in the 21st Century.
That type of effort needs to happen in Delray.
Jeff Rubin has an It’s Sugar store on Atlantic Avenue and has seen his candy business grow exponentially. He’s on pace to have over 100 stores in 2017.
Despite that frenetic pace, he has found the time to connect with students at Carver Middle School teaching students about business and marketing. The effort created a Carver branded gummy bear. How cool is that?
Kudos to the Delray chamber and City education efforts for making that connection happen.
So my friends, Delray’s Got Talent.
It’s here.
The talent has been attracted to Delray by three decades of redevelopment efforts which has created a vibrant place with great restaurants, events, festivals, cultural activities, recreational opportunities and other intangibles that we need to support, cherish, improve, protect and nurture. These are the conversations we need to be having. How to leverage what has been created in our city.
Unfortunately, our city is not having those discussions and to the extent they are, the discussion seems fixated on costs, negative not positive impacts, inconveniences etc. All of those are valid items to discuss and debate but it’s not a complete picture if you don’t include the benefits and the possibilities. And I would argue that the benefits far, far outweigh the negatives.
If we want to take care of our future we have to raise the level of discussion beyond whether Garlic festivals should have mechanized rides or whether we should permit a tattoo business into town.
We have to figure out how we can make sure Felecia brings Code Fever to Delray so our children can learn needed skills.
We have to figure out how to improve our public schools. And we have to figure out where our workforce can live and how we can bring businesses to our downtown (which will never be done) and to Congress Avenue and to our Federal Highway corridor, West Atlantic and “four corners” area at Atlantic and Military Trail.
You can’t cut your way to success, you have to grow responsibly and strategically.
We need expansive thinking, not regressive and deconstructive policies.
The entrepreneurs are here. And more will come and more will emerge if we continue to aspire as a community. They will go elsewhere and our youth will leave if we don’t aspire. That’s how communities whither and die, when they fixate on negatives, grow complacent or send a message that business (and dreams) should look elsewhere.
Let’s embrace progress and manage change. It’s what entrepreneurs do every day.
