The Things We Don’t Know Are Important

I recently came across a new book by retired Lt. Gen. Mark Hertling, If I Don’t Return: A Father’s Wartime Journal.

Hertling began writing the journal for his two young sons while serving in the Gulf War. He was given orders and the intelligence briefing was grim. His unit could lose 50 percent of its personnel. Can you imagine?

Hertling wasn’t sure he would come home. So he started writing down the things he wanted his sons to know if he didn’t.

That’s a pretty powerful premise.

Not a will. Not instructions about money or possessions.

A record of what a father believed mattered.

The book got me thinking about the things I would want to tell the people I love. What I would tell my children.

And the things I wish I had understood earlier.

Hertling’s lessons aren’t particularly complicated. Character matters. Trust matters. Family matters. Service matters. Be courageous. Admit your mistakes. Pay attention to the people around you. Don’t confuse success with a meaningful life.

But one idea hit me particularly hard:

Don’t spend so much time preparing for the future that you fail to live in the present.

That lesson got to me; I’ve spent a lot of my life looking ahead.

I would describe it as ambition. Drive. Restlessness.

And I’m proud of some of what that produced. I worked hard. I took risks. I built things. I went into business. I got into politics. I pursued opportunities. I cared deeply about doing things that mattered.

But there was a cost to all of it. Perhaps that’s inevitable but at the time I never did the math.

I never asked myself  whether it was worth it.

I was always thinking about what was next.

And sometimes “what’s next” became more important than “what’s now.”

I didn’t fully understand that until I thought about my children.

There was a year when I spent a concentrated amount of time with my daughter, Samantha.

She was little. My ex-wife’s job demanded crazy hours, so Samantha spent her days in childcare and I spent mine in a newsroom.

But the early evenings were ours.

I fed her dinner.

That’s the memory.

There were no profound conversations. She was too little for that.

She was just cute.

So was our enormous golden retriever, Magnum, who would sit nearby, waiting patiently for the inevitable scraps to fall from the high chair.

It became a ritual.

Samantha eating dinner.

Magnum waiting.

Me feeding her and trying to make her laugh.

Nothing particularly remarkable happening.

I even filmed some of it with an old-fashioned video camera.

I’m glad I did.

Because now, years later, I understand something I didn’t understand then.

That was the good stuff.

Not the important meeting.

Not the next opportunity.

Not the next campaign.

Not the next accomplishment.

Dinner.

A little girl being cute.

A giant golden retriever waiting for a scrap.

An ordinary evening.

I never had that same concentrated year with my son when he was little.

I went into business. It was a struggle. Then I got into politics, and politics was consuming.

There was always something that needed to be done.

Something important.

Something urgent.

Something next.

And then my son grew up.

You can’t slow it down.

That’s the part I wish somebody had explained to me.

You can work harder tomorrow.

You can take another opportunity.

You can start another business.

You can run another campaign.

You can accomplish another thing.

But you can’t ask your child to be eight again.

You can’t go back and have the Tuesday night you missed because you were chasing something that seemed so important at the time.

That’s not an argument against ambition.

I don’t regret being ambitious.

It served me well. Ambition helped shape my life. Some of the things I’m proudest of probably wouldn’t have happened without it.

But I wish I had understood earlier that ambition and contentment aren’t opposites.

You can want more from your life and still appreciate the life you have.

You can be ambitious about tomorrow without being impatient with today.

That’s something I didn’t always know how to do.

Hertling’s book has me thinking about another of his ideas: that legacy isn’t simply what you accomplish or leave behind. It’s what you leave in other people.

I’ve spent a fair amount of my life thinking about what I would leave behind.

Maybe I should have spent more time thinking about what I was leaving in people.

The kindness.

The conversations.

The example.

The memories.

The dinners.

The ordinary Tuesdays.

Those things don’t show up on a résumé.

They don’t win awards.

Nobody gives you recognition for them.

And maybe that’s the irony.

I spent years chasing recognition.

What I really wanted, I think, was to know that I mattered.

But the older I get, the less interested I am in being recognized and the more interested I am in being remembered by the people who actually matter.

Not for the titles.

Not for the accomplishments.

Not for the things that seemed so urgent at the time.

Maybe just for being there.

For the dinners.

For the laughter.

For the ordinary moments that didn’t seem like much when they were happening.

Because those moments were happening to us only once.

And you can’t slow it down.

You can’t get them back.

So maybe that’s the lesson I’m taking from Hertling—and from my own life:

Don’t stop reaching for what’s next.

Just remember to look at what’s in front of you while you’re doing it.

Because someday, what’s in front of you will be behind you.

And you’ll realize it was the thing you should have been paying attention to all along.

Change The World

From heavyweight champ to fighting Putin, who could have known what history had in store.

“We can change the world rearrange the world
It’s dying – to get better” -Graham Nash

 

“I’m sorry, where should we go? This is our home… we defend it”—Wladimir Klitschko, former heavyweight champion.

Ten years ago, I went to Burbank, California with a colleague to film a commercial for Celsius, the beverage company that we worked for and believed in with all our hearts when few others felt the same way.

We were there to film a commercial with Mario Lopez, our first celebrity spokesman. Mario was also an evangelist for Celsius.  He didn’t need to get paid to drink Celsius. But we wanted him to promote the brand.

A few months earlier, that same colleague, Irina Lorenzi, and I had gone to LA to negotiate a deal for Mario to represent Celsius.

We felt beat up by the experience, but later learned it was all part of the game. Mario loved the brand, and it was his passion for our mission that sealed the deal. After all, we weren’t exactly Coca-Cola. (Today, we have a multibillion dollar market cap, so the lesson is believe!).

So here we were a few months later, filming a commercial based on a concept that Mario had conceived.

We went to a boxing gym in downtown Burbank, a place where Mario– an ardent fan of the “sweet science”– trained. The ad was cute but simple. Mario would be sparring with an older gentleman who was being pummeled until he took a swig of Celsius and turned the tables on Mr. Lopez.

During the filming, a very large, very muscular man stepped into the gym. It was heavyweight champion Wladimir Klitschko. He was 6’6” and looked like he was chiseled from granite. He came by to see Mario, his friend.

After a few moments of chit chat, it was decided that we would write Wladimir into the script. He didn’t charge us (we couldn’t have afforded him) but he was gracious, a good sport and willing to help the cause, which is apparently a character trait.

Irina and I were elated. So was Mario. The commercial was better than we had imagined.

Here it is.

https://www.youtube.com/watch?v=Fnivh8rg2BY

I was so taken by Mr. Klitschko’s kindness, that I read up on him. He was born in the Soviet Union and his father was a General who was one of the commanders in charge of cleaning up the effects of the Chernobyl disaster in 1986. His dad was later diagnosed with cancer. His brother is Vitali, also a former heavyweight champion and the current Mayor Kyiv. Both Wladmir and Vitali hold PhDs in sports science. They are not your typical boxers.

I’ve been thinking about Wladimir, his brother and of course the Ukrainian people since the Russian invasion.

The brothers are together in Kyiv bravely facing the brutal assault of a ruthless dictator hellbent on death and destruction. I have been following the brothers on social media and praying for their safety and the safety of their citizens.

Both Klitschko’s made a fortune because of their boxing prowess.

They could be in any exotic location enjoying their riches and the opportunities that their fame and their education’s would afford them. Instead they are in Ukraine defending their home and their freedom.

Wladimir signs his twitter posts with the hashtags “we are all Ukrainians”, “stay with Ukraine” and “stand together.”

And we will.

I hope we will.

For the love of Ukraine.

Sand in His Shoes

On a happier note, legendary journalist David Lawrence Jr., received a major award last week from the Greater Miami Chamber of Commerce.

It’s aptly titled the “Sand in my Shoes” award and it is given to a Miamian who has added value to the community and to our state.

I can think of no better person than Mr. Lawrence, who is a hero to journalists nationwide and those of us who value public service. He used to work for the Palm Beach Post.

I had a chance to meet Mr. Lawrence a few years ago after he led a discussion with former Governor and Senator Bob Graham at the annual meeting of Leadership Florida. It was a thrill to see two legends trade stories. I bought Mr. Lawrence’s book “A Dedicated Life: Journalism, Justice and a Chance for Every Child.” It was inspiring.

A friend posted 12 lessons that Mr. Lawrence shared after receiving the award last week. I thought I would print them here.

  1. Tell people that you love them while they are still alive.
  2. Believe in people.
  3. Grow spiritually – believe in something.
  4. Racism is the great cancer of societies.
  5. Have the courage to speak up.
  6. Be a lifelong learner.
  7. We cannot get through life without pain – but we can grow through it.
  8. Get back to people quickly.
  9. Believe in redemption.
  10. Always vote for someone with a moral core.
  11. Love this country- help us make it better.
  12. “The purpose of life is not to be happy—but to matter, to be productive, to be useful, to have it make some difference that you lived at all.”-Leo Rosten