More Than Margaritaville

 

Miami and South Florida have been the talk of the tech world in recent months.

While high taxes and a panoply of problems plague tech hubs such as San Francisco, New York and Boston; low tax, great weather South Florida seems to be on every tech titan’s radar.

It’s a great story driven by the media, economic development professionals and Miami’s tech friendly Mayor Francis X. Suarez who is using Twitter to court Silicon Valley CEOS.

Star venture capitalists, billionaire financiers  and tech CEOS are coming to the Magic City and the Sunshine State and that’s a good thing. We need to diversify beyond tourism, paving the Ag Reserve and serving as a retirement haven.

But not everyone is on the Miami/South Florida bandwagon and there are some headwinds to overcome as well.

One of the doubters is influential blogger Tyler Cowen.

Cowen is an economist.

He is also a professor at George Mason University, where he holds the Holbert L. Harris chair in the economics department. So he’s got credibility.

But a large part of his influence stems from his blog “Marginal Revolution” which is eagerly followed by a lot of deep thinkers in the business and tech worlds.

Here’s what Professor Cowen had to say recently on his blog about Florida.

“In Miami and Miami Beach I had a wonderful time. But I don’t see the area as a new and budding tech center. Many tech entrepreneurs moved there during earlier phases of the pandemic, but many have since left. Perhaps the region is more of a place to spend tech money than to earn tech money.

 

The positives for southern Florida are clear: It is a major crossroads with significant connections to Latin America and the Caribbean, it is a fun place to live, Miami Mayor Francis X. Suarez is pro-tech, and there is no state income tax.

 

Yet that is not enough. Miami does not have a top-tier university, and the city does not have much of what I would call “nerd culture.” The city’s first language is arguably Spanish, but the tech world is mostly English, and its current ties to Asia are more important than possible future connections to Latin America.

 

Renowned venture capitalist Keith Rabois is in Miami and is a staunch advocate for the city. It would not be surprising if Miami developed a few significant tech companies due to his influence. Miami could also become more of a center for crypto wealth. If you’ve earned a billion dollars through Bitcoin, and live part of the year in Puerto Rico to avoid capital gains taxes, is there anywhere better to hang out and spend your wealth than Miami?

 

All that said, I do not see Miami as a serious contender to be a major tech center.”

Ouch!

First, the University of Miami may take exception to not being considered  a “top-tier” institution. A few other local universities may also be chafed as well. Yes Dr. Cowen is right—we don’t have Stanford but we do have several institutions that are rapidly gaining steam and prestige. FAU has made strides, Lynn University is renowned for being innovative, Nova Southeastern is doing some cool things and so is FIU.

We are getting there—fast.

We have some terrific—although in the case of the Business Development Board of Palm Beach County underfunded—economic development organizations that consistently punch above their weight and some local Eco Dev rock stars such as Boca’s Jessica Del Vecchio. I’m also pleased that Delray finally hired an economic development director—it’s needed and long overdue. Let’s hope the office gets some adequate resources and freedom to innovate.

In addition, Florida has some great CRA’s—if local and state politicians would give them some room to do their thing— which is build great places that attract investment.

But there are headwinds too.

At a recent meeting of economic stakeholders in Palm Beach County, there was good news and challenging news as well.

Here’s a summary of a recent Economic Forum call:

According to Kelly Smallridge, President and CEO of the Business Development Board of PBC:

  • A Task Force at the BDB asks the question “Are We Ready” with respect to infrastructure – not only physical infrastructure, but also support systems for employees.
  • The BDB is finding that there are no homes available for mid-level managers or support staff.
  • There are no openings in private schools.
  • The Task Force will make a presentation to the County Commissioners in the near future to outline the opportunities and the challenges facing the county.

 

Development Trends:

  • Many of the office buildings in West Palm Beach are fully leased. (Can this be true? If so, bravo considering Covid etc.)
  • Developers are snapping up infill property in the downtown core.
  • Zoning changes are needed to support quality infill development.
  • There are difficulties in obtaining building permits— especially in the county. There are quite a number of open positions in this department. Palm Beach Gardens and Boca seem to have zoning down “perfectly” according to the participants on the forum.

 

From our friends at the Housing Leadership Council:

 

  • There is a need to change the zoning for the old one story shopping centers on Congress Avenue and Military Trail and re-zone for multi-story housing.
  • The Council is trying to get a study done on this concept.
  • They are also working on a $200 million Housing Bond. The business community needs to come out in favor of this.

 

So as you can see there are opportunities and challenges.

As for me, for what it’s worth, I’m bullish.

A friend of mine is wired into Silicon Valley’s tech scene and he says the valley’s supremacy is here to stay. I agree.

But he also says that world class venture capitalists are finding their way to South Florida. That’s a great sign for the future.

As for talent– remote work and technology will enable Florida based companies to attract engineers from the region and all over the world. Many of the most gifted founders will end up living here at least for part of the year. My guess is that Boca and Delray will snag their fair share of the next generation’s stars if they put out a welcome mat.

The lifestyle is too good, the value proposition too compelling.

Are we ready?
We need to be because the switched on cities in the region will find the next decade to be a golden age. The places who can solve the problems of housing and schools will win. The places that don’t will be left in the dust.

 

 

 

A Place For Humanity Amidst Change

A vintage Sears catalog.

When I read the news, I look for patterns.

What’s bubbling just under the surface? What trends are starting to emerge? Are there clues out there to tell us where we are going next?
It’s fun to discern what might be happening and it’s also helpful in business to try and see where the world is heading.
What I’m seeing lately are a bunch of stories that indicate angst about technology and a push back against the dominance of our digital society. It seems that we are beginning to really worry about the addictive power of our smart phones, the amount of data tech companies like Facebook and Google have on us, the corrosive impact that social media can have on society and the ubiquitous reach of Amazon.
So this could get interesting.
One of the best trend spotters out there is marketing expert Seth Godin. Here’s what he wrote on Black Friday:
“The buying race is over. Amazon won. The shopping race, though, the struggle to create experiences that are worth paying for, that’s just beginning.”
Godin was lamenting the herd mentality whipped up by media to shop on the day after Thanksgiving.
But while he acknowledged Amazon’s dominance, he also sees opportunity for physical retailers in the “real world” to compete by offering experiences, service, design, fun and community.
We better hope so, because there are a lot of jobs, sales tax for local governments and consequences for Main streets and shopping centers if retailers don’t figure out a way to compete more effectively.
Another go to source for trends is “Redef”, an email newsletter that aggregates great stories from a wide variety of sources.
One recent piece came from the LA Times which talked about the comeback of catalogs. In an era of seemingly endless growth for online shopping, the humble mail order catalog is getting new life as merchants strive to battle email fatigue. 
While nobody is predicting the return of the Sears catalog (or the iconic retail chain) there seems to be growing anxiety over a purely cyber world. 
Don’t get me wrong. Facebook is great in moderation. Amazon is convenient and Netflix is wonderful.  
But it would be sad if we lost face the face interaction we get at a great retail store and the experience of seeing a movie with a group of people. 
While these and other industries are under assault by the threat of mobile and internet technology, there is some evidence that the “analog” world won’t go without a fight. 
The New York Times has experienced a surge in print subscriptions, vinyl records and cassettes are staging a comeback,  physical books and independent bookstores are enjoying a mini renaissance and there are retail districts around the country that are doing very well. 
While AirBnB is thriving, smart Hotel brands like Aloft, Hyatt Place, Canopy, and Ace are also proving to be enduring competitors. Boutique hotels such as Cranes Beach House, historic properties such as the Colony Hotel and larger but stylish options like the Seagate remain desirable for travelers of all ages. 
As for theaters, there seems to be room for Netflix and iPic, Hulu and Alamo Drafthouse. 
While Harvard sociologist Robert Putnam has reported on the phenomenon of people “Bowling Alone” which chronicled the struggles of civic groups and bowling leagues—there are a raft of new groups emerging:  One Million Cups, Creative Mornings, WiseTribe, Community Greening, Human Powered Delray and Better Delray carving out community. 
Locally, Rotary, Elks and Kiwanis remain vibrant and vital.
 
As for me, I don’t see technology retreating. I think we will see autonomous cars within the next 10 years, streaming services will grow and groceries will be delivered to our homes. But I do think that smart retailers who create experiences and relationships will thrive. Great restaurants will continue to draw crowds and while golf courses will continue to close— options like Top Golf (food, fun, night golfing) will fill the gap. 
I think the key will be placemaking. 
The cities that create vibrant, safe, walkable places will draw crowds and investment. Fred Kent, a part time Delray resident and founder of the Project for Public Spaces (www.pps.org), has reported on the “power of 10” –the need for communities to create at least 10 activities in order for places to thrive.  PPS is right. 
We will look up from our phones–if there’s something compelling and active to draw us in.
 We will want to gather for concerts at Old School Square and Mizner Park. We may want to take a class or two online but there will also be a desire to interact in person with other students and a desire to go to happy hour even though you can order beer, wine and spirits online. 
I think a backlash is brewing. We will bend technology just enough to allow us to remain human. 
At least that’s my hope. 

What’s Not Going to Change

I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.” — Jeff Bezos, CEO of Amazon

 
I’m not quite sure I’m a fan of Jeff Bezos.
But I sure do respect him.
He knows how to scale a business and disrupt industries as well as or better than anyone.
Just ask Walmart or any legacy retailer, bookseller or even cloud storage companies. 
I’ve been thinking about Amazon lately and what it’s impact and the impact of ecommerce may mean for cities and real estate.  But that post is for another day. 
The quote above made me think about something else. I think Bezos is right.  And while entrepreneurs always seek to skate where the puck is heading, the quote is also relevant to cities. 
A loud and active group of people seem to lament change in cities and I get it, we don’t want to lose the soul of our communities but change is inevitable and so the discussion should focus on how to best manage and steer the inevitable.
But what about thinking about what won’t change? What will still be needed in 10 years and beyond?
There are –as Bezos instructs –opportunities in what won’t be going away.
 
As much as we love Delivery Dudes we probably will still want to visit a great restaurant because it’s not just about the food it’s about the experience and the ambience. 
As much as we “stream” we may still want to see a great movie on a big screen with other people. We still may value “date night” or a matinee as I did the past two weekends when we went to see “The Big Sick” and “Baby Driver “at Cinemark. 
I love Netflix, but when I’m home I’m distracted. When I’m in a theater I focus and I end up enjoying the movie that much more–provided I don’t nap. 
Ipic is banking on that experience to endure as they build a new theater in Delray. 
I grew up the son of a retailer. My dad owned a retail pharmacy in Smithtown, N.Y., a business model that was disrupted by the likes of Walgreens and CVS. 
Now there are rumblings of Amazon going into the prescription delivery space. It will have an impact I’m sure. But as I watch an independent pharmacy being built on US 1 in Delray which will include an old-fashioned counter and other elements of retro drug stores I wonder if maybe we will leave room for authentic, old fashioned experiences like my dad’s old store. 
Yes AirBNB is all the rage but I think hotels will be around in 10 years. Maybe not the generic kind, but cool independents and boutique brands like Aloft that embrace local aesthetics will make it as will the incredible Crane’s Beach House which offers service, intimacy and strong ties to the local community. 
Big box retail and malls will be severely challenged but independent stores or highly curated chains with unique products and superior services and experiences should find room to survive and thrive. 
Food stores are changing too. 
A news story last week reported on a landmark study that showed consumers shopping for different items in different places. They may grab some items in a local farmers market, buy paper goods at a big box, shop for prepared meals at a local market and hit up a dollar store for staples. The 60,000 item supermarket may find itself struggling or having to reinvent.
So while we should cheer the CRA’s and WARC’s pursuit of a long coveted Publix for West Atlantic we should also recognize that our Green Market, local gardens, ethnic food stores and food halls have a place in our communities. Today’s consumer seems to crave options, authenticity, experience, ambience and value over generic mass. One wonders whether local retailers may mount a comeback: remember when Burdine’s was the Florida store? They didn’t stock sweaters in September because Burdine’s served the Sunshine State not a mass national market?
One of the bigger questions related to what will remain has to do with the future of the car.
Will it remain the same as today? My guess is no. 
There’s too much money being bet by major companies to think that the auto culture won’t be disrupted. 
When autonomous vehicles arrive, it will become the single greatest real estate opportunity of our lifetimes. With so much land and infrastructure given over to the car—i.e. seas of parking lots, garages, lanes and lanes of heat trapping asphalt–think of the opportunity to reinvent cities.
 No, transportation won’t be same. But my guess is the need for people to gather and experience together won’t change–providing great opportunities for cultural institutions, parks, recreation, restaurants and I hope old fashioned town hall democracy to thrive. 
The more technology engulfs our life the more we may crave human interaction and experience; which is the beauty of cities.
Cities are one “invention” that may change but I think they will endure and become more important than ever. 
I sure hope so.