Threads

“If you don’t know why something is working when it is, you won’t know how to fix it when it breaks.” – Craig Groeschel

 

There’s a lot of writing about cities that refers to something called the  “civic fabric.”

Civic fabric refers to the framework/structure/material that make up communities.

The best leaders add to the fabric—they strengthen, invest in and tend to the framework that make places special.

The opposite of leadership is tearing at the fabric.

When you start to pull threads, you risk fraying the material and risking the structure.

For five years, in my opinion, we have torn viciously at the fabric—and as a result 30 plus years of municipal progress, civic pride and the marrow that makes our community special is at risk.

It doesn’t give me or others who feel the same way I do pleasure to write those sentences. And speaking truth to power certainly hasn’t been easy. Those who do pay a price…civic projects, causes, businesses, non-profits and friends have been hurt because they have not gone along to get along.

That’s OK.

It’s important to be able to look in the mirror and say you have stood up for your beliefs.

But the temptation is there to capitulate or just throw in the towel.

After all, you might be granted approvals for your projects or initiatives, instead of seeing them litigated, delayed and ridiculed—even if you have a contract (Matchpoint), won an RFP (iPic) or played by the city’s rules (Atlantic Crossing).

My advice: don’t.

Don’t give up.

Continue to stand up, speak your piece and move forward.

If your favorite candidate won the election last night, congratulations.

Local elections can be brutal affairs.

The arguments are personal because we see the combatants around town—we live in each other’s neighborhoods, go to the same stores and restaurants and know each other’s friends and supporters.

But if you won, the work is just beginning.

Serving in local elected office—or any elected office—is a privilege and an honor. As is winning an election. But all it means is that you have a chance to serve and an opportunity to make a difference.

You’re on first base, you still have to get home. And we hope you do, because if you succeed the community succeeds. We all win.

If you lost last night, it’s hard.

I’ve backed many candidates who have lost. It happens. I’ve backed a few winners too.

If you backed someone you believe in, take pride in that. Because something as precious as your hometown should not be about picking winners, it should be about backing someone you believe in.

I believe in Ryan Boylston and was pleased to see a talented young leader with ideas and aspirations for Delray win. Our newspaper endorsed Adam Frankel and he won over an impressive debut from Eric Camacho who I hope runs again. We are also pleased to see Bill Bathurst, a lifelong Delray resident, get elected unopposed. Bill is a very nice man with a lot of ideas and a tremendous passion for Delray.

Many—myself included– were disappointed to see Jim Chard lose, but we want to see Shelly Petrolia succeed as our next mayor because cities do better when mayors succeed.

For those who are disappointed, my advice is to play the long game and stick to your beliefs, because over time it pays off.

My hope is that the new mayor and commissioners are servant leaders who engage, listen, unite, compromise and learn on the job.

Because the fabric begins to fray when favorites are played and rules are ignored, bent, spindled and mutilated to reward friends or punish enemies.

The fabric tears when a city’s volunteers and staff feel put upon, disrespected and disparaged; when City Hall becomes a place you fear rather than a trusted partner.

We are a city in need of healing. That’s my opinion and that’s why I backed who I backed.

That doesn’t change regardless of outcome.

To those who don’t feel that we are in need of healing, you ought to talk to the volunteers in this town or the employees who often can’t afford to speak out so they either remain silent or vote with their feet and leave us for other cities.

That said, I vowed after this election to take a break from some of the local sites on social media regardless of the outcome.

While I’ve never participated in most of them, I did look at one in particular run by good people. But when I found myself arguing with someone I grew up, I decided that it was a sign to cease and desist.

It’s not the folks I’ve never (or barely met) that bother me—how can they because we don’t know each other?

It’s when the people you do know start buying into a narrative that you know in your bones is false, that you need to step away because it’s no good for anyone.

I’m beginning to believe that social media is tearing at the fabric of our community.

I want to revisit this idea of civic fabric, because when you start to pull threads you don’t know which one will trigger the collapse.

Is it losing the St. Patrick’s Day Parade after 50 years? Is it telling every craft brewery to look elsewhere?
Is it calling the CEO of a publicly traded company who wants to come here that he’s an “amateur?”

Is it referring to the founder of Old School Square as “that woman?” Or is it telling your police officers and firefighters that they are replaceable?

I’m not sure. But I know those are examples of pulling threads—ripping at the fabric.

I want to see leaders who lift us up. That’s their primary job, even when (maybe especially when) we see things differently.

 

 

 

Campaign Rhetoric & Truth

Two years have passed since the Task Force completed it’s report.

Ahhh campaigns.

Or should I say oy…. campaigns?
We are at the height of the silly season with 8 days left until Election Day in Delray and the insults, innuendo and flat out lies are flying.
I thought I’d delve into two whoppers but first a disclaimer: I’ve endorsed Jim Chard for mayor (not a shocker he’s got a slew of endorsements including from six other past mayors) and Ryan Boylston. So if you need to stop reading here that’s ok. We understand.

The two campaign barbs I want to explore relate to new urbanism and the Congress Avenue Task Force.
One mail piece attacked Mr. Chard for having a “new urbanist” agenda as if  that was some sort of hideous malady. So I thought I’d clarify.
Here’s the definition of new urbanism: “New Urbanism is a planning and development approach based on the principles of how cities and towns had been built for the last several centuries: walkable blocks and streets, housing and shopping in close proximity, and accessible public spaces. In other words, New Urbanism focuses on human scaled urban design. 

Have mercy…who would want that?!
Perhaps, sprawl –which promotes traffic and uses more resources (which is bad for the environment)– would be a better approach?
We think not.

Folks, Delray has long embraced the concepts of new urbanism. It’s been the strategy and game plan and it’s achieved some pretty impressive results.
Someone either wasn’t paying attention to the past 30 years or they really think sprawl and large seas of asphalt parking lots are charming.
Which is a nice segue to Congress Avenue.

I was asked to chair the Congress Avenue Task Force a few years back and we assembled three dozen volunteers who worked for the better part of a year to produce a plan for the important corridor.
We were proud of our work and thought we produced a viable and exciting plan to create jobs, housing and tax base on what has been an underperforming corridor.
We wanted to create ‘Delray’s next great street.’
The commission “accepted” the report (whatever that means) praised it publicly and then let it gather dust on a shelf.
It’s not wise to waste the efforts of volunteers especially when one of our top recommendations was to get moving right away.

Sigh…
Anyway, one of the campaign mailers attacked Mr. Chard for the plan, unfair on many levels because while Jim was a major contributor, he was part of a larger team.

I find it poor form to attack the work of volunteers especially when you don’t bother to attend a single meeting and especially when you are misrepresenting the work of the task force for political gain.
At no point did the task force recommend narrowing Congress Avenue. We did talk about making the road safer, more efficient and more aesthetically pleasing. There was also discussion on creating a job creating destination instead of a speedway to jobs in Boca and Boynton Beach.

A member of the task force called me expressing disgust at the mailer.
It’s just politics I said.
But I was quickly corrected: “well it’s unacceptable to throw volunteers under the bus by lying about what we recommended.”
Yes it is.
But that’s where we are these days.
And it’s why citizens tune out and why they don’t trust politicians.
Vote accordingly.
But please vote. It’s important.

Things We Love: November Edition

Fifth Avenue Grill’s holiday decorations are a Delray tradition.

Things we liked/loved in November…

Thanksgiving at Fifth Avenue Grill—great food, unmatchable holiday decorations and terrific service add up to a great experience. While we prefer staying home for the holidays, with kids spread out and other family traveling, we decided to go out. We had a memorable time.

The Cornerman Bar—Have you seen the Delray Boxing Gym? It’s incredibly cool. On the other side of the glass you can sit at a great bar and watch the action and be served by the amazing Marit Fitzpatrick. You can also enjoy Copperpoint beer and other libations and dream of hoisting your own championship belt. A very unique concept. Only in Delray as they say.

Breakfast gatherings at Ellie’s 50s Diner. Bob Smela and his lovely wife were pioneers on the North Federal Highway corridor more than two decades ago. Today, they and their great team are still thriving serving great breakfasts, awesome lunches and great dinners at fair prices. When I can, I like to go on Friday mornings when I’m sure to run into some great Delray people. Topics range from politics and business to family and our aches and pains. Count me grateful to have people to share with.

Old School Bakery—Billy Himmelrich and his team bake the best bread imaginable at a terrific facility on Congress Avenue in Delray Beach. When you visit, you’ll be taken by the great aroma of bread baking. Warning: the bread can be addictive.

The new Cornell Museum—thanks to a generous gift by the Blume’s—two wonderful people—the Cornell Museum has been re-imagined and it’s truly incredible. Don’t take my word for it—visit the new museum at Old School Square. You will be impressed. We guarantee it.

 Dinner at Café Martier—We love the historic ambience of this Atlantic Avenue gem. Great signature cocktails, an interesting menu and a choice between dining in a really historic restaurant or a very hip breezeway. It adds up to a winning experience. We recommend the falafel appetizer and the hummus is out of this world.

The Walk to Cure Arthritis—Ok the event is actually in December (Dec. 2 to be exact) at John Prince Park but we wanted to alert you because there is still time to be a sponsor and support the Arthritis Foundation. It’s a great cause and a great organization. Visit www.walktocurearthritis.org/palmbeach for more information and to get involved.

The Blackberry Cider at Saltwater Brewery—Ok, so most of you don’t go to a brewery to taste the cider, but we did and we loved it.

Deli On Rye—If you are looking for a p lace that can quickly whip up a great sandwich on those days when you are on the run, look no further than Deli on Rye on U.S. 1 in Boca. The friendly staff is lightning fast and the food is always good.

Special shout out to our good friend Chuck Halberg of Stuart and Shelby Development for his crowdfunding efforts that made sure our public safety personnel had good food and cheer on Thanksgiving. We are proud to support Chuck’s efforts, which are always heart felt and generous. Also, a shout out to Kate Volman and Ryan Boylston co-hosts/creators of Delray Morning Live. The Facebook show (which has a large and growing following/buzz) recently marked its one year anniversary. It’s a great forum to showcase community events, news, non-profits and people doing good things for Delray. Check it out on Wednesday mornings at 8:30 on Facebook’s Better Delray page. The show is archived so you can watch it at your leisure.

Have a great December!

 

Newly Rebranded Delray Beach Open an International Tennis Destination Promoting Local Business Growth

From the ticket to the posters, the Delray Open was completely rebranded this year.

From the ticket to the posters, the Delray Open was completely rebranded this year.

 

Editor’s note: Before it fades into history, we wanted to revisit the rebranding of the Delray Beach Open to give readers insight into the thinking behind the effort and what the future holds for Delray’s ATP event. Guest blogger Natalie Mikolich gives us some insight.

 

By: Natalie Mikolich, Sports Publicist for NPM | PR (@npmikolich)

 

Now known as one of the top tennis towns in the U.S., Delray Beach and the

Delray Beach Tennis Center have been the hometown courts to many local tennis players along with hosting some of the most prestigious tennis events in the world such as the U.S. Davis and Fed Cup ties. Also showcasing the future generation of American tennis stars during the national junior tournaments put on every summer at their public facility, the most well-known event of all to take place at the Delray Beach Tennis Center is the annually held ATP World Tour event – the Delray Beach Open.

 

Going on its 15th year of bringing out some of the hottest ATP World Tour tennis superstars and serving-up full court entertainment for local tennis fans, 2014 turned out to be one of the best years yet for the newly re-branded Delray Beach Open. Undergoing a complete marketing and branding overhaul in 2013, it was local WOO Creative (www.woo-creative.com) of Delray Beach that the event turned to in order to guide them through the process.

 

“In 2013, we started working with WOO Creative in Delray Beach on re-developing our brand identity and ad campaign,” said John Butler, Executive Director of the Delray Beach Open.  “We are very into working with local talent for public relations and marketing of the event.”

 

One of the biggest changes to take place this year was renaming the ATP World Tour Event to the Delray Beach Open from the International Tennis Championships of Delray Beach.

 

“We wanted to be careful about using the word ‘open’ which means anyone can enter to play, but we truly are ‘open’ to anyone,” added Butler.  “We had two pre-qualifying events this year with more than 200 players including juniors, college players and pros.  We even have one player in his 70s who gives it a go every year.”

 

“Last year, after our first year handling the marketing materials for, at the time, the ‘International Tennis Championship of Delray Beach,’ my business partner and I were sitting in the stands asking ourselves ‘Why isn’t this tournament called the Delray Beach Open?’,” said Ryan Boylston, President and Founder of WOO Creative. “From there, we pitched the new name and a proper logo to the event’s Executive Director, John Butler, because we wanted to help put them on the same level as any other ATP tournament.”

 

 

Along with the new name for this year’s event, WOO Creative also worked closely with the Delray Beach Open team to refocus their brand messaging so that they were targeting true tennis fans with their marketing materials this year – which even included some special edition Dunkin Donuts just for the event.
cakes

 

“The main initiative was to launch the new name and logo,” Boylston added. “Although the marketing materials grew evolutionary from last year’s, we ensured to keep a lot of elements so that the consumer could still make the connection. We wanted people to know that this wasn’t a new event, just a better one.”

 

“Working with WOO, we took the ATP World Tour’s campaign graphics for the players and logos and toned them down for the tournament so that the players (the product) were even more easily recognizable in the marketing materials, especially because they had to work with both the ATP Champions Tour and the ATP World Tour logos and other mandatory inclusions,” Butler elaborated on.  “We went through several revisions with the ATP before there was a consensus on our final campaign, including tweaking the player photos so they had less flourishes and using a darkened version of the ATP logos so they supported the ads rather than being a focal point.”

 

And with that, there also came a mock-up design of a tennis ball in the shape of a heart along with the tagline “I Heart Tennis” by WOO Creative.  Once approved by the event, the local Dunkin Donuts next door to the Delray Beach Tennis Center on Atlantic Avenue began serving-up specialty yellow tennis ball, heart-shaped designed donuts in the week leading up to the start of the Delray Beach Open.

 

“As soon as we mocked up our first heart-shaped tennis ball, we knew we had something,” Boylston mentioned. “The donuts were just a nice little coincidence. It helps when your tournament kicks-off on Valentine’s Day and Dunkin Donuts is already serving heart-shaped donuts.”

 

On-site at the event this year, it was local Delray Beach Polaroid Fotobar (www.polaroidfotobar.com/) who did all of the images of the players that filled the backdrops on stadium court.

 

“We wanted to have to have a ‘wall of family photos’ featuring the players in the tournament as a backdrop to the stadium action, and partnering with Polaroid Fotobar on the project, it enabled us to use the tournament’s tv visibility to expose a homegrown brand,” said Butler.

 

But, of all the new changes to take place this year for the Delray Beach Open, perhaps the one that “wooed” spectators the most was the new WOO Lounge skybox setup on the East side of the stadium in the middle of the stands. While some of today’s hottest tennis stars like John Isner were popping big serves on the court, in the WOO Lounge they were popping bottles of bubbly for their VIP guests who got some much needed reprieve from the sun at times during the day, or a place to lounge and socialize at night after work.

 

“We want tennis people to be proud of the way the event is promoted and want to make it just as exciting for fans who attend NBA Heat Games.  We want the Delray Beach Open to be more than tennis with its entertainment, so you will see things out of the norm like the Volley Girls dancing on changeovers, in-stadium hosts engaging fans with contests and games, and the new WOO Lounge skybox area in the middle of the east stands,” Butler explained.  “We try to take the event to the next level and want fans to appreciate the great spectator sport that tennis is, but also enjoy everything that is here so they walk away saying ‘that was not what they were expecting’.”

 

And to that extent, the Delray Beach Open and WOO Creative covered every inch of the court and town when it came to this year’s event so that not only were billboards and large cutouts of the top players seen throughout Delray Beach and neighboring cities, but they even reached residents in their homes by partnering with local businesses who also benefited from this year’s event.

 

“This year, we partnered with Delivery Dudes who included our brochures with all of their food deliveries in the weeks leading up to the event, and then during the tournament at the end of every session, we would do a cool promo on stadium court encouraging everyone to call Delivery Dudes on their way home so dinner was ready and waiting when they got home,” said Butler.

 

Delivering from most of the local area’s favorite restaurant locations, the

Delivery Dudes (www.deliverydudes.com) pride themselves on their “hilarious and friendly staff” racing around town (including in other near-by locations like Boca Raton and Boynton Beach) to pick-up and deliver food orders faster than most deliveries are even possible.

 

“When I got the voicemail John Butler left me about wanting to work with us, I told everyone I knew how incredible it was that an event like the Delray Beach Open wanted to partner with us,” said Jayson Koss, Founder of Delivery Dudes created in Delray Beach about two years ago.  “I was taken back to be on the event’s radar with the others like WOO Creative and Polaroid Fotobar who are doing really great things, but it was really fun to be apart of the event and we are very appreciative to have partnered with them.”

But, even with all the new branding, cross promotion and enhancements done for this year’s Delray Beach Open, there is still work to be done for next year’s event.

 

“My favorite aspects were the little ideas that infiltrated our downtown,” said Bolyston. “From the beginning, we have always felt that during the nine days of the tournament downtown Delray Beach should drip tennis. This year, we had cutouts of Andy Roddick around town as well as over 10,000 tennis ball coasters at all the bars. Next year, we hope to take that to another level.”