The Power of Saying Yes

Peter Kageyama preaches the virtues of loving your city.

The talk could have been titled: “Just Say Yes.”

“Or for goodness sakes….relax and experiment.”

We’re talking about author/speaker Peter Kageyama’s keynote at last week’s “Community Conversation” at Old School Square convened by the Delray Chamber of Commerce.

Mr. Kageyama is the author of “For the Love of Cities” among other books and pieces that encourage people to fall in love with their city and experiment. The St. Pete resident is a dynamic speaker who shows real world examples of how cities from Auckland to Anchorage and Grand Rapids to Greenville, S.C. have benefitted from “co-creatives”—people who move forward with ideas and projects that help you fall in love or stay in love with their cities.

Most of the projects are small—some are bold and some are simple and they can range in cost from $20 to a whole lot more—but the end result is often surprise and delight.

Kageyama believes cities should be fun places that encourage experiments and pop-up experiences—even if you have to break a few rules along the way.

Examples ranged from a lip dub version of “American Pie” in Grand Rapids that garnered 5 million views on YouTube to a $1,200 project in Greenville, S.C. that placed statues of brass mice in fun places downtown. It may sound silly—and it is—but the message is that’s Ok, cities should be fun.

But these projects also create value—Grand Rapids’ version of the Don McLean classic was in response to a report that the city was dying (Get it: “the day the music died”) and stirred hundreds of citizens to show the world that their city was alive and had pride. The statues of cute little mice in Greenville is an endless source of fun for visitors and locals alike and even led to a children’s book.

From murals and dog parks to public art and drum circles—cities that have personality win our hearts, minds and wallets.

And when you fall in love—you tend to commit, volunteer, invest, interact and put down roots. It’s community building and in a polarized world full of all sorts of sad and calamitous stuff these little “endearments” make a huge difference.

The cities that are fun will win and the cities that are boring will lose.

This debate has been simmering in Delray for a few years so Mr. Kageyama’s presentation was both timely and relevant. While Delray was named “America’s Most Fun City” there’s been a lot of hand wringing over festivals, parades, parks, 100-foot trees, tennis tournaments etc.

We hear about “full cost recovery” and the burdens that some of this stuff place on city budgets, staffing etc.

But we never really talk about the value of these types of activities or the cost of being boring.

Kageyama started his presentation with a pyramid giving a hierarchies of elements cities strive to deliver.

At the base is functionality and safety: cities need to function (permits, toilets flushing, roads in good shape etc.) and they need to be safe. The next level is the ability of a city to be comfortable: are there places to sit, is their shade, is our downtown walkable, can we ride a bike without being killed etc.)?

The next rung is conviviality—are we nice to each other? Is our public discourse toxic or civil?

The top of the pyramid is fun. Do we enjoy living here? Do we enjoy each other as neighbors? Does our city create opportunities for us to connect?

A local panel consisting of our Downtown Development Authority Director, Old School Square President, West Atlantic Redevelopment Coalition Director, Chamber President and the head our Marketing Cooperative talked about the need to work collaboratively—which is the true definition of an All America City.

There was a palpable sense in the room—and I see and hear this in my travels around town—that Delray is tired of dysfunction, infighting, divisiveness and a lack of progress on key initiatives ranging from ideas to help South Federal Highway to enacting the hard work of the Congress Avenue Task Force. (Disclosure: I chaired the task force, it’s no fun to see the hard work of dozens of volunteers gather dust on a shelf).

But it’s not just the big ideas and vision that is lagging—it’s the small stuff too. The sense that city staff has been stifled, that talent is frustrated and that we are at risk of losing the creative spirit and sense of community that distinguished Delray.

Interim Chamber President Vin Nolan—an economic development professional—said it best when he said in cities “you are never done” and if you think you are then.. you really are done.

Rob Steele of Old School Square senses a desire to take Delray to a new level of creativity and inclusiveness. He’s right.

You can have progress, job creation, opportunities and fun without breaking the bank or losing your uniqueness and charm. Nobody said it was easy. But enlightened leadership welcomes ideas—isn’t afraid to experiment and looks for ways to engage citizens. Kageyama mentioned the Delray Affair—our city’s signature event, both historic and important.

Why not have a series of events that encourages us to have an affair with our city?

Why don’t we invite people to fall in love with Delray?

We can fix leaky pipes, collect parking fines and fill potholes—that’s the functional part and it’s important. But we can have fun too.

I think we’re ready.

Check that, I know we are.

 

In Pursuit of the Breakthrough Brand

Sound advice...from a wise post it note.

Sound advice…from a wise post it note.

I haven’t had a soda for over 300 days.
Prior to my streak I would drink 2-3 Diet Cokes a day. I did this for at least 25 years and prior to that it was Diet Pepsi during my newsroom days.
No more.
No more aspartame. No more high fructose corn syrup. No more sugary soft drinks.
For me, it’s Celsius, Diet Snapple, Bai and water.  (And the occasional happy hour indulgence).
Celsius is a Delray born and now Boca based beverage that I have been involved with for several years. I’m a proud shareholder and work for a firm that has a major stake and emotional investment in the brand.
We believe in Celsius and have for years.
Why?
Because the brand is right on trend: a healthy fitness drink that has no sugar, aspartame or corn syrup.
It’s also clinically proven to burn calories and fat and provides a nice burst of energy without a crash or jitters.
I’m proud of the company and the progress the team have made over the years.
It’s hard to build a brand. Very hard. But that’s where the value is…you want to be a brand not a low cost commodity. (Same for cities). Breaking through in a noisy world is a colossal challenge.

And the beverage business is ultra competitive, capital intensive and complex.
But then you see the headline…and you remember just how cool the business can be.
Bai–one of my favorite brands–was  snapped up by Doctor Pepper Snapple Group (DPSG) for $1.7 billion last week. Breathtaking..
DPSG– along with Coke and Pepsi –are on the hunt for companies offering healthy options. Sales for their legacy brands are flat (pun intended) and while volumes are huge, there is little to no growth and consumers are moving away dramatically from calorie laden and sugary beverages.
This shift is not a fad, but a trend. I don’t think it will go back.
And so our bet on this local company may prove prescient after all.
We have always believed. And that’s important in the world of entrepreneurship because there will be ups and there will be downs.
The Bai deals gives you hope. But…while the money is nice and how you keep score in business, for those who are entrepreneurs there’s always more. In our case, it’s a belief in the brand and what it does for people. It helps them “live fit” as we say.
Over the years, I’ve heard from many people who have made Celsius a part of their lives. They enjoy it and it’s helped them achieve health and fitness goals–which is the point of a “functional” beverage.
We often read about “disruption” in the world of technology. But it’s happening in food and beverages too.
Healthy products— clinically proven– is a great place to be these days.

And there are several other local brands that are making it happen too. I met with a great one last week–Fro Pro, a delicious and healthy bar/meal replacement run by two very cool and very passionate people. I’ll share their story in a future post.
We have high hopes that our pioneering brand will be the next breakthrough. (And we have a few more in the pipeline too).
Until then, it’s back to the daily grind/joy of building something you believe in.