The Creative Life

Where it started for me and I’m sure others.

Memorial Day 2026…I found this story of a Civil War soldier that I thought was beautiful and sad. If you get a chance, look up Major Ballou’s letter. It’s remarkable.

Major Sullivan Ballou is remembered not only for his service in the Civil War, but for one of the most moving letters ever written by an American soldier. Just before the First Battle of Bull Run in 1861, Ballou wrote to his wife Sarah about his love for her and his willingness to sacrifice everything for the Union. He was killed in battle a week later at the age of 32.

On Memorial Day, Ballou’s words remind us that behind every flag and every ceremony is a human story — of love, duty, sacrifice, and the families forever changed by war. His letter endures because it speaks not only to patriotism, but to the cost of service borne by ordinary people asked to do extraordinary things.

 

You find out via email.
“Thank you for sending your play. We received a record 647 submissions for our festival and regrettably we can’t produce your work this year.”
They go on to say how brave you were for sending your work, how appreciative they are for your submission blah blah blah.
Yes, the theatre world is polite.
Yes, the competition really is that fierce.
But it does take a little out of you when you get that dreaded rejection.

It reminds me of junior high school when you would bravely cross the gym floor after spending two hours working up the courage to ask Regina from sixth period Earth Science if she would like to slow dance only to have her tell you no. Talk about crushing.

I once got so nervous asking a young woman for a date that I forgot her answer.
I walked away from her locker so fast I  couldn’t remember a word she said.
It must have been yes, because a few days later she told me she had to cancel because her uncle was taking her fishing.
I never worked up the courage to ask her again.

My supportive friends, ever sensitive to my feelings, made t shirts memorializing the incident. I can’t complain though, I eagerly awaited any misstep to make fun of them. Yes, being a teenage boy in 1980 should have come with a suit of armor.

Playwriting feels a little like what I just described.
You walk across the imaginary room (by hitting send on your heartfelt work) and wait eagerly for acceptance or denial.
Denial stings—momentarily. You mean my play didn’t jump out among the hundreds of entries from across the globe to earn its place in your festival? Who are these judges anyway? Don’t they know talent when they see it?

Oh wait, maybe I don’t have what it takes, who am I kidding. I have no training and no business putting pen to paper. Who would want to see my plays anyway?
Sigh.

But you persist, because you know you must. Writing is fun so you keep typing.

And then lightning strikes. You get an acceptance —also via email from some theater you’ve never heard of in a town you’ve never visited and suddenly you are on top of the world.
Look out Neil Simon, here I come!

Just like that your confidence is restored and you Google the town and the theatre and you begin to imagine what it will be like to hear your words come to life in a distant locale.
A reason to persist, a reason to keep creating.

I’m just back from a trip to Maine, where my play “The Get” got a wonderful, staged reading at a beautiful synagogue as part of a Jewish play festival.
The acting was sublime. The director was fabulous. The other plays— four chosen from an international crop—were all terrific.

One other playwright, Michael Petshaft, a veteran writer and college professor from Connecticut was there. We were treated like VIPs, introduced to applause, approached afterwards by audience members who asked questions and wanted to talk about what they had just seen.

It’s very cool.

Magical. Inspiring.

It made me want to go home and write and write and write. And that’s what I did.

When my plays are selected I always like to connect with the director and actors. I like to thank them for their generosity, for putting in hours of time preparing and for having the courage to stand in front of a large crowd and perform.
I also like to get to know who they are.

In this case, our director Ann Tracy was a veteran of theater and a retired radio personality in Milwaukee, Denver and San Diego. She was lovely to work with.
The actors Hal Cohen and Claudia Hughes were also veterans and very talented. Claudia was a dancer, oil painter and well known local actress. Hal is a physician with an impressive background as an actor and playwright himself.

The event was a fundraiser for a local synagogue. I’m thrilled that they chose theater to gather their community to celebrate their mission which includes a heavy dose of community.
Live performance is one of the few things we have left that allows us to get together and share an experience in real time with our neighbors.

Many of us are stuck behind screens, doom scrolling, losing time on our apps—alone.
Theater, music, dance, comedy in a club or theatre or in this case a sanctuary allows us to mix and mingle.
A good play inspires us to think and talk to each other. Perhaps the story moves us in some way.  I think it’s essential civic infrastructure and maybe more important than ever. We can’t let the algorithm win. We have to stay human.

In about a month, on June 27-28, people in our community have a chance to attend the 7th annual Playwrights Festival at the historic Delray Beach Playhouse. The festival features local playwrights, local actors and local directors working together to tell short 10- minute stories. If you come, I promise you will be swept away.

The level of talent here is amazing.

This is the third year I’ve participated.
My full- length play “The Cafe on Main” —the very first play I ever wrote —started at this festival as a short.
The Arts Garage helped me develop it into a full-length, which was also a great experience.
Thanks to festival directors Marianne Regan and Dan Bellante, I’ve gained a whole new hobby since turning 60.
I’ve made friends with the actors, directors and fellow playwrights.
I’m taken by their talent, warmth and dedication.

This year I wrote a play called “The Romeo’s” (retired old men eating out).
It’s a sweet little story written for older actors and their affection for their favorite server.
I hope you can make it. The other plays sound great. For tickets visit https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.delrayplayhouse.org%2F&data=05%7C02%7C%7C3a736bba24c64f8117e508deb9b1520e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639152368390894652%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=eBApUKEcAPP11s4lVE6pO1KxiYLioIJqqb5W29YdbhI%3D&reserved=0.
Please support local theatre. It’s important. I guarantee you’ll make new friends and enjoy the experience.

 

Some Gave All

We don’t know them all, but we owe them all.” – Unknown. A fitting thought for Memorial Day.

This week’s post will be a little different.

My company, CDS International Holdings, has done a lot of different things over the years—real estate, restaurants, vitamins, men’s clothing, hotels, eco-tourism resorts, beverages (Celsius), retail ventures and the list goes on.

Our founder, the late Carl DeSantis was a visionary and a lifelong entrepreneur. He kept a note pad next to his bed because he’d wake up with an idea and he was afraid he would forget it if he didn’t write it down. I have a desk drawer full of his notes—some of which we converted into businesses.

One of his brainstorms became Tabanero, a sauce company that creates and manufactures an array of delicious sauces and rubs. CDS and the Tabanero team are committed to building a brand that we hope can be the next Celsius, which went from a small company to a global phenomenon with a market cap of over $20 billion.

For Carl, it wasn’t about the money. Carl loved the game. Could we create something that would transform the marketplace.

He did it at Rexall Sundown, where he changed the game for vitamins and nutrition. Celsius certainly upended the energy drink space grabbing market share from giants such as Red Bull and Monster.

With Tabanero, he set his sites on what he thought was a tired hot sauce category. The idea evolved into being more of a company dedicated to a variety of sauces that could add pizzazz to anything we may eat.

That’s how visionaries think and more importantly act—Carl was a man of action. We went from idea to execution quickly.

Anyway, Tabanero was something he cooked up and a talented team is giving this brand its best shot.

This Memorial Day, the Tab team is donating online sales to benefit a Marine who lost his life to cancer. I thought I’d share this effort.

Here’s the letter from the team:

“During this Memorial Day weekend, Tabañero is taking a moment to honor the sacrifices of military service members who were also leaders in the tight-knit rugby community.

This year, we are supporting the family of Sgt. Ben Williams, USMC, a courageous marine who recently ended his fight with cancer directly linked to his services in the Gulf War.

He was a loving father and leader of his community, profoundly touching the lives of those around him.

In tribute to Sgt Ben Williams, Tabañero is committing 100% of all sales made through our website on Memorial Day to his family. All Tabañero website purchases made on Monday, May 27 — Memorial Day —  will directly support the Williams family, ensuring his legacy of bravery and sacrifice continues.

Join us on Memorial Day to honor Sgt Ben Williams, USMC and all who have served our country with honor and distinction. Together, let us express our gratitude for their service and sacrifice.

Thank you for standing with us,

The Tabañero Team”

Below is a link. If you are interested, today is the day. We hope to raise significant funds for Sgt. Williams’ family.

Have a safe Memorial Day. Please remember those who gave all.

https://tabanero.com/collections/shop-all

Here’s some more about Sgt. Williams.

  Sergeant Ben Williams served with dedication in the United States Marine Corps and was actively involved in his community. He passed away in February 2024 from pancreatic cancer, which was linked to his exposure to oil well fires and burn pits during the Gulf Wars. In addition to his military service, Sergeant Williams was deeply involved in the rugby community, coaching the Lady Cavaliers Rugby team and playing for the Old Breed Rugby Club, fostering a welcoming environment for every player. His influence extended beyond the field, helping students gain admission to prestigious colleges through their involvement in rugby.

Nick Bursey, Director of Coaching and Operations for the Pleasanton Cavaliers Rugby Club, expressed his admiration, saying, “Everyone should have someone like Ben in their life.”

The shared values of the military and rugby communities drive Tabañero’s initiative. Several Tabañero team members, who are rugby players, see this as a meaningful way to honor military families. The collaboration with military rugby organizations highlights the close-knit nature and commitment to support within these communities.

Bobby Linder, Chief Operating Officer of Tabañero and a retired military veteran emphasized the shared values of the military and rugby: “On the battlefield or rugby pitch, we rely on the same core values. We will never accept defeat, we will never quit, and we will never leave a comrade behind. We ask you this Memorial Day to reflect on our freedom earned by our military service members and take the opportunity not just to say thanks  but to give thanks.”

Guest Post: Memorial Day Thoughts

MemorialDay

Editor’s Note: Jack Levine is a Leadership Florida friend and a frequent blogger. He runs the 4Generations Institute in Tallahassee. We thought we’d share his thoughts on Memorial Day. Have a safe weekend.

By Jack Levine

4 Generations Institute

As Memorial Day, Monday May 25th, approaches please join me in pausing to honor family members and neighbors who sacrificed as members of our Armed Forces.

 

Whether our veterans survived their military service, or were lost on the field of battle, our country owes each of them, and their families, a debt of gratitude.

 

As we look back at the wars advocated by presidents, declared by Congress, and supported to varying degrees by our citizens, let’s remember that none of these conflicts were or, to this day, are immune from political and social controversy.

 

But we should never confuse debate over military policy with the need to be respectful of those whose lives are at risk on the battlefield, in the air, or on the seas.

 

Our freedoms were earned, bled for, and in many cases, died for.

 

Memorial Day presents the chance to gather our thoughts and honor the military service of our parents and grandparents, sons and daughters, brothers and sisters, aunts, uncles and cousins.

 

Individuals who either volunteered or were drafted, wore the uniform of our armed forces, and gave all or a portion of their lives in service to our nation and its allies.

 

Our American WWII veterans are passing away at the rate of 1,000 per day.  These elders deserve a great measure of our respect in their advancing years.

 

In honor of those we’ve lost, let’s not be passive about the importance of their sacrifice.  In their honor, let’s pledge to participate in the following advocacy activities:

 

  • Register, vote, and urge others to do the same. Democracy demands dedication!

 

  • Actively communicate with our elected officials about issues affecting families, including military families. Remember, our elected officials work for us!

 

  • Share your thoughts in the media by writing letters to the editor and interviewing about your advocacy passions with reporters. Media is our most cost-effective megaphone.

 

  • Motivate youth to exercise their voice in matters which affect them. The next generation of advocates needs good role modeling.

 

  • Confront those who think that complaining about problems is sufficient. Whining is not as good as winning!

 

  • Compliment community leadership and promote active involvement by friends, colleagues and neighbors as volunteers, whom I call “time philanthropists.”

 

  • Support causes which focus on advocating positive change. Spectatorism doesn’t produce progress.

 

Leadership is….

Caring more than others think wise,

Dreaming more than others think practical,

Risking more than others think safe, and

Expecting more than others think possible.

 

Please keep in mind that while we relax over holiday weekends, some neighbors…our first responders….police, EMT, firefighters, abuse investigators and hospital personnel…and of course our military forces abroad and here in domestic service…remain on call and stay vigilant to protect us and our families.

 

Recognizing these heroes among us, supporting them, taking care of their families and giving them an honest compliment is a worthy action that pays great dividends.