Downtown Delray | Your Delray Boca

7 August, 2019 17 17 Comments

Assessing iPic

August 7, 2019 By Jeff Perlman 17 Comments

The story of iPic in Delray is a long and complicated one.

So let’s sit for a spell and unpack a little of it because it’s important to try and understand.

The CRA board chose iPic over three other proposals in August 2013. That was six years ago.

Ipic’s winning bid promised a theater and office space on land that once housed the library and the Chamber of Commerce.

But the history of that RFP goes back even further than 2013.

I was on the commission in the early 2000s when we moved forward with a complicated transaction to move the chamber and library and free up the land for redevelopment. The goal was to give the chamber and library new and better facilities replacing what had become dilapidated buildings.

Both of those goals were achieved—with the chamber occupying beautiful space under the Old School Square Parking Garage and the library occupying larger space on West Atlantic Avenue. The library’s board believed that the library would better serve the needs of the community on West Atlantic.

We agreed.

It was not an easy decision and it was not without controversy either.

I remember hearing from residents who didn’t want the library to move to the West Atlantic corridor. One citizen put it bluntly: “why would you put the library out there with those people?”

Yep, that was said.

It just made us want to move it more.

Still, the transaction was a complicated one since the Chamber had a lot of years left on a very sweet lease and there were a lot of moving parts and entities involved.

But it got done, because that was an era where people were able to work together. I sure miss those days.

Once the deal was struck, an RFP was issued and awarded to a group that envisioned a mixed use project and a hotel. But the Great Recession hit and the deal never got off the ground. Eventually, the CRA issued a new RFP and that led to the iPic deal.

It should be noted that CRA staff liked the iPic bid, but did not rank it first. There was another theater concept—an European style theater if I remember correctly—that they ranked ahead of iPic.

But once the Boca-based iPic was chosen, the CRA staff embraced the concept and worked to make it happen.

The proposal sparked controversy—as so many projects do—over concerns about traffic, design and parking. Those are the usual bugaboos—all understandable.

Mix in personalities, ancient feuds, politics, misinformation and the difficulty of getting things done and it took nearly six years from awarding the RFP to opening night. When iPic won the deal the expected opening date was 2016—it took twice that long.

It seems like the entire town showed up for the grand opening party which may have been the best party Delray has ever seen.

The reviews were mostly glowing—the building was next level beautiful, with living walls of plants, striking art work and plush seating.

The office space—still in the process of being leased—is also beautiful and much needed in our downtown to complement and diversify our abundance of food and beverage options.

Since then, I’ve been to iPic twice. Most of my friends have gone as well— a time or two.

We tend to agree—it’s a good experience but very expensive and not something we see ourselves doing regularly and many of us are movie fans who go frequently.

That said, I supported iPic and hoped the concept would succeed creating a new use downtown and adding jobs to our city since there were promises—albeit sometimes vague ones– to move their corporate headquarters here. It’s important for cities to be business friendly and to have good economies. That doesn’t mean compromising your ethics, selling your soul or offering back breaking incentives. But it does mean hanging an “open for business” sign at your City Hall and being reasonable. It also means welcoming debate.

That said, I and many others were disappointed in the tone of the debate surrounding iPic.

And while I sympathized with the views and concerns of opponents, I thought more than a few crossed the line with personal attacks on those who supported the project. I also thought some elected officials pushed it by supporting the use but adding costly conditions (outside the scope of the RFP) making it more difficult to succeed.

I felt so bad about the treatment, that I invited iPic CEO Hamid Hashemi to lunch to tell him that despite the vitriol Delray was a nice place and many people wished him and his company success.

So when the news broke last week that iPic missed an interest payment on over $200 million in debt and may have to consider bankruptcy it stirred a lot of emotions. This week, bankruptcy became the path and iPic will operate as usual until it either restructures or is sold.

There was the usual chorus of “I told you so’s” and a slew of people wishing the company ill will which I think is wrong.

Do we really want to see a company fail? Do we want to see an empty building in the heart of our downtown? Do we want to see iPic staff lose their jobs because management loaded the company up with debt?

I don’t think so.

You know who should be mad?
iPic shareholders who have seen their stock plummet.

The retired teachers who depend on their Alabama pension fund also have a right to be angry and concerned since they funded a large chunk of that debt.

And yes, citizens of Delray are justified in feeling disappointed. Our downtown’s real estate is precious. It’s not a good feeling to see a high profile project threatened.

The initial financial blogs quoted iPic as saying sales dipped as a result of the government shut down earlier this year. That really doesn’t pass the smell test.

Round two explanations made more sense: iPic was a trendsetter but other chains are loading up on the luxury too—often at lower ticket prices. So there’s competition in an industry being disrupted by streaming services. Add crushing debt to that equation and all the innovation in the world or the biggest rooftop bar won’t save you.

Still, many people in this community supported the downtown iPic. I did.

While pricey, we liked the idea of another use in the downtown and we liked the idea of Class A office space and a corporate headquarters too.

We liked that iPic offered corporate event space, special events and unique programming through partnerships with entities such as Netflix. We trusted their projections and studies that showed that this market could support an iPic so close to the Mizner Park location.

We liked that business publications were featuring the company and that it was able to go public and was considered an innovator in its space.

So seeing it fall into bankruptcy is no reason to celebrate.

This is where strong communities come together and make lemonade out of lemons. I hope and trust we will do just that.

So what can we learn from this?

iPic Delray has not struggled because of parking or traffic woes.

The local theater was not challenged because downtown Delray isn’t strong enough to support the use.

Clearly, the business model is deeply flawed.

But other chains are managing to figure it out.

Living Room Theater at FAU regularly sells out offering offbeat, independent and foreign fare.

Alamo Drafthouse and other innovative chains seem to be doing well and drawing crowds.

I hope iPic finds a good strong buyer with solid vision and a healthy balance sheet. I also hope the Alabama teachers don’t get crushed in the process. That one might be tough…

It would be great if the Class A office space that was built gets leased and brings much needed jobs to our city.

Regardless, whatever happens we should find ways to work together to pick up the pieces and make this a success somehow, someway. That’s what strong towns do.

What a concept, huh?

1 May, 2019 0 Comments

Complacency Is A Killer

May 1, 2019 By Jeff Perlman Leave a Comment

I think we’re at risk of losing our edge as a nation.

And that worries me. It worries me a lot.

Every day I read and hear about the dysfunction in our nation’s capital.

The hyper-partisanship.

The inability to seize opportunities, solve problems or to get things done.

The endless bickering and sniping at each other.

Climate change is real, but there’s a large swath of people who just won’t accept the science. So we nibble around the edges, endure catastrophic and costly weather “events” and seem immune to bad news such as a new report that says up to 1 million species of animals and plants are in danger of mass extinction. That’s not a typo…one million species the biggest “event” since the dinosaurs went bye bye.

And the list goes on.

Time Magazine reports that Russia is palling around with the world’s despots exporting trouble and trying desperately to hack into every institution the West values.

China is using its money to buy influence by financing infrastructure projects in other countries while working feverishly to take the lead in key emerging areas such as Artificial Intelligence and 5G wireless.

Meanwhile, our infrastructure is falling apart, we don’t have enough housing, our public schools struggle, we suffer from widespread opioid abuse and we can’t even pass a disaster relief bill to help people in the flood prone Midwest, wildfire scarred Northern California and hurricane ravaged Puerto Rico. The beat goes on, but you get the picture.

Sure, every other nation on Earth has its fair share of maladies but this is more about our inability to respond and collaborate than it is about the issues themselves. Truth is, if you are able to respond, work through problems and find common ground, you can solve just about anything or at least make things better.

But I see our nation’s leaders more focused on sticking it to each other than buckling down and working to create a better world for future generations. By the way, that’s what leaders do, focus on leaving a better world. So if you are failing the present and letting down the future you are not leading. You are laying an egg.

But this is a hyperlocal blog, focused on our community so how does this all relate?
Well, glad you asked.

Boca and Delray are two very successful communities—not trouble free, not perfect, not without challenges and real issues, but fairly successful nonetheless. But like America, if we rest on our laurels, we will be passed by. Maybe not today, maybe not tomorrow, but someday for sure.

The core question then is how to do we survive our success?
Atlantic Avenue is so popular that it’s literally bursting at the seams.

Now that’s a better problem to have than tumbleweeds on your Main Street, but it is an issue.

If I was still a policymaker (and thank goodness I’m retired) I would be worried about high rents on Atlantic fueled by sky high acquisition prices forcing establishments to sling high margin drinks to make ends meet. This leads to a Bourbon Street feel that some people like and others don’t care for.

Now I remain a fan of downtown Delray and take pride in our success, but I’d be concerned about those trends, competition from nearby cities and the need to spread the crowds to other parts of our downtown and make sure that the offerings appeal to a wider demographic.

I know far less about Boca, but I spend a lot of time in that city and I see traffic problems caused by sprawl and hear a lot of angst about the future.

The bottom line is that cities– and nations– no matter how successful can never rest.

Complacency is a killer.

A smug attitude will set you up to be knocked off your pedestal. You have to wake up a little scared every morning…especially when things are going well.

For so long, America led the world and we still do, but our future hegemony is not guaranteed. And the nitwits in D.C. and cable news pundits should be putting America before party loyalty…and that’s directed at both the left and the right.

Back here at home, we can’t assume that Delray will always be the reigning “hot spot” or that Boca will always be “all that” as they say.

Cities need constant renewal. They need vision. They need leadership and competent management and an active, engaged and dedicated citizenry.

No shortcuts.

And no exceptions.

20 February, 2019 8 8 Comments

Love, Delray

February 20, 2019 By Jeff Perlman 8 Comments

Dear Delray,

This year, you will celebrate your 108^th birthday.

What a milestone for you and citizens like me who love you so much. So often people talk about you and focus on your challenges and problems—political division, crime, drugs, parking issues etc.

But, you can’t let the naysayers get you down – you’re still the precious gem that your founders saw all those years ago.

Sure, I know you have some blemishes after all this time, but I also know about your boundless potential.

I’ve always known about your boundless potential.

Last week, on Valentine’s Day, the National League of Cities sent out a series of love letters like the one above from mayors, city council members and others to their cities. I read beautiful notes to places like Portland, Maine, Lexington, Kentucky and Ames, Iowa and I thought they were heartfelt and wonderful.

None of the love letters glossed over problems—they mentioned crime, vacant buildings, heroin overdoses, homelessness and inequality but they also found so much to love about their hometowns.

Which is a good thing, because far too often, we are fussy and overly critical about where we live.

Recently, I ran into an urban planner who consults in cities all over the country. He made it a point to tell me how he thought Delray was “so hard on itself.” And I agreed.

At a recent, Urban Land Institute meeting, Delray was mentioned as a role model for other cities in South Florida. Not that cities want to be Delray, just that they admire who we are and where we’ve come from. It was good to hear this, but I have to be honest, my first thought was “well, they ought to talk to the people who live here because wow are they critical.”

But you know what?

I was wrong.

Most people who live here do love Delray, they just get drowned out sometimes by some of the…ahem… loud voices who tend to tilt a little toward the negative.

If you didn’t know better (and we do) and if your view of Delray was limited to social media here’s what you’d find. This is a sampling from a two minute cruise down the rabbit hole last week. Excuse the syntax…

“What happened to this beautiful Village By The Sea charm?! It’s a large metropolitan greed city!”

“Traffic is getting worse every day at some point I will not go to in town Delray !!”

“The only reason for me to go to downtown Delray is the Elks Lodge and the bank.”

It is so tempting to respond….but it really wouldn’t make much of a difference.

Right after my 2-minute dive into the negative— as if through some divine intervention –I got a notice through “Next Door” about a group called Love Delray.

Love Delray is a quarterly volunteer initiative that seeks to unite our community through collaboration and service. Here’s a link https://lovedelray.com/

The group meets and fans out to serve local non-profits such as the Delray Children’s Garden or CityHouse Delray. Sometimes they’ll just go and clean the beach. Isn’t that cool?

My strong hunch is that there are more lovers than complainers in Delray Beach.

As for the critics, the Elks Lodge is amazing but there’s some pretty good restaurants and shops too. Nobody likes traffic, but it beats the alternative which is a place that’s dead and buried and there’s plenty of charm if you would just open your eyes….how many cities have an Elvis impersonator, a professional tennis event and a really great Wine and Seafood Festival?

Answer: not many.

Last week, I took a left turn and within a few minutes I was sitting in the Crest Theatre listening to John Lennon’s sister introduce a truly amazing Beatles tribute band. People were dancing in the aisles…and the list goes on and on. Last night, I sat and watched the fourth best tennis player in the world and a rising American star play beautifully.

Sorry I couldn’t help myself. I answered the naysayers.

So Dear Delray, stay positive. You are a pretty cool little city. And we love you.

17 July, 2018 2 2 Comments

Success Is Never Final

July 17, 2018 By Jeff Perlman 2 Comments

Downtown Delray wasn’t quite this bad, but it wasn’t too vibrant in the 80s.

I was following an interesting “thread” on social media recently regarding the closing of a retail store on Atlantic Avenue and U.S. 1.

Those commenting were lamenting the closing and the high rents that they blame for pushing out “mom and pop” retailers.

There were a few folks who were concerned that Atlantic Avenue was endangered by what some call “high rent blight”—the phenomenon of vacancies in a hot area caused by landlords asking for very high rents.

There were calls for more promotion of the downtown, rent controls and action from government.

It was a really interesting read.

A short time ago, I read other postings calling for an end to events and for the abolishment of agencies and entities that promote the downtown. Why waste the money, the argument went. Downtown Delray is successful, the job is done.

Well…folks, here’s an adage to remember. Success is never final and therefore your downtown is never “done.”

I moved to Florida 31 years ago this month. And it was a vastly different place.

The 1980s were not kind to downtown Delray Beach. We were not alone. Those were the days when malls and suburban shopping centers ruled the roost. Big box stores such as Walmart were killing main streets across the land.

Downtowns were left for dead and Delray was no exception.

In the mid to late 80s, downtown Delray had a roughly 40 percent vacancy rate, there was very little pedestrian or vehicular traffic, hardly any place to eat and you could have gone bowling at 5 p.m. on Atlantic Avenue without fear of hitting anything. Our brand was “Dull Ray.”

But things change.

Committed citizens, visionary entrepreneurs, bold elected officials and creative city staff began working together to change the fortunes of our downtown. Similar stories, with varying degrees of success, happened across America.

Once downtown Delray began to gain traction, leaders in the community developed a mantra. It went something like this: the downtown will never be ‘done’—it is the heart of the community and you can’t have a healthy community without a healthy heart. Complacency is a killer, we are competing with other cities for investment, residents, businesses and consumer spending and we have to constantly re-invent.

That was the philosophy that I grew up with in this town and one that I adopted when I was given the privilege of serving on the City Commission. I served with an interesting collection of people: Pat Archer, Bob Costin, Fred Fetzer, Bill Schwartz, Jon Levinson, David Schmidt, Brenda Montague, Alberta McCarthy and Rita Ellis. We were very different people—different ages, different religions, different races, different political parties and we had very different life experiences. But we managed to find common ground, even if, especially if, we had heated debate. We’d always find our center or “true north”—which was what we felt was best for the long term good of the city.

We weren’t always right. We didn’t always see with 20/20 vision what was around the bend, but we understood fundamentally that current conditions didn’t necessarily indicate future performance.

So if a part of town was broken, we assumed it could be fixed. And if a part of town was working, we assumed it could break. We knew success would require a commitment. We knew success wasn’t final and that success itself would pose additional challenges (hello traffic and high rents).

Which is why when times are good you don’t declare victory, you keep working and you wake up a little bit scared because you know that complacency is a killer. And when times get tough, you look at your assets—your agencies, your entities, your institutions, your ‘bones’ (as planners like to refer to our grid) and you sharpen them. You ask them to reinvent—to do more, be more, create more, grow and lead.

But if you kill or neglect those institutions, agencies and entities those tools will be gone or damaged. If you declare victory and take your eyes off the prize—well you just might find that you’ve been left in the dust.

Just remember, other cities always have their eyes on your assets.

11 July, 2018 0 Comments

Complacency is a Killer

July 11, 2018 By Jeff Perlman Leave a Comment

Wynwood Yards—wow!

Recently, Bisnow Media convened a panel devoted to the remarkable rise of Wynwood, a super cool neighborhood in Miami.

The panel consisted of developers, investors and others who have been instrumental in the revitalization of a tired neighborhood into a hip, tourist draw and arts center.

Their conclusion: zoning was the key to the neighborhood’s success.

According to Bisnow: “Fortis Design+Build Managing partner David Polinsky said when Wynwood started becoming a hot neighborhood with galleries and street art, he had looked at a tract behind Panther Coffee and bought it the next day — only to find there was nothing he could build on it.

In 2013, he helped write a white paper that laid out three planning and zoning goals: relaxed parking requirements, zoning that would permit flexible uses such as residential and office and increased density for residential development.

The Wynwood Business Improvement District, which represents more than 400 property owners, worked with the city of Miami and planning firm PlusUrbia and, in 2015, developed a Neighborhood Revitalization Plan, which called for 10-foot-wide sidewalks, the development of studio apartments under 650 SF and the establishment of a design review committee that would consider future projects. Eventually, the city passed eight ordinances that incorporated the changes.”

The changes created value that didn’t exist before. And the magic of those zoning changes is that the value didn’t cost the taxpayers a fortune. Unlike expensive incentives and tax abatements, increasing flexibility (especially for urban infill sites) is the best tool cities have to create value, attract investment and transform neighborhoods. Zoning beats costly incentives my friends.

But success has its challenges too.

While Wynwood has won international acclaim, rents have soared squeezing out the eclectic array of small businesses that made the neighborhood attractive to begin with. Rents are now said to be between $40 and $100 per square foot, that’s very pricey for independents. On nearby Lincoln Road which started losing independents in 1999 rents can be as high as $330 a square foot.

Locally, we have experienced a similar phenomenon.

When I moved to Delray in the late 80s, Atlantic Avenue rents were $6-8 a square foot. Adjusted for inflation that would be the equivalent of $13-$17 a square foot in 2018 numbers. But today rents are $50 to over $100 a square foot downtown. That’s a challenge. Fortunately, the Downtown Development Authority recognizes that there are issues and has engaged Robert Gibbs, a noted expert, to help navigate. The city would be wise to listen to Gibbs’ 43 page analysis which is available on the DDA website. I don’t agree with it all, but it’s fascinating reading.

Urban redevelopment is often the tale of revitalization and then hyper gentrification which ultimately squeezes the charm out of a place. While change is inevitable (even Charleston, S.C. has chain stores up and down its main drag) it doesn’t always have to mean doom and gloom. There are tools—rental assistance (which can be controversial), pop-up store opportunities to test ideas, retail incubators and small liner shops that can help promote authentic and independent uses.

But it isn’t easy. And you’re never done.

That was a mantra back when Atlantic Avenue was making the turn from “Dull Ray” to “America’s Most Fun Town.”

There’s always a chorus of people who will be saying it’s time move on and concentrate elsewhere once you find some success.

But city building is never a zero sum binary game.

You can do many things at once—and you should: each part of your city deserves its own strategy and investment plan—but you’ll never be totally done. Success is never final and with it comes challenges; many unexpected.

Wynwood is at an inflection point. I would argue that downtown Delray Beach and east Boca is as well. Mind you, these are good problems to have. They certainly beat the alternative which is our “town is dead, what do we do?”

I drove Atlantic Avenue with my dogs on a recent Sunday evening. It was a hot steamy off season night and it was nice to see crowds of pedestrians and diners—people of all ages enjoying the avenue. I noticed some vacancy and I also noticed that our streets could be cleaner. But I also saw vibrancy, hard fought, hard to get and harder to keep vibrancy.

The dogs stuck their heads out the window to check it out and soak it in. It felt good and it’s something we should cherish and work together to keep.

The challenges are not unique, but the opportunities are very unique. Consider me grateful. There’s something cool about never being done. It allows all of us to be part of an ongoing story.

30 October, 2017 1 Comment

Honoring A Local Legend

October 30, 2017 By Jeff Perlman 1 Comment

Frances Bourque: A Lifetime of Achievement.

Editor’s Note: We received a few requests for the speech honoring the Delray Chamber’s 2017 Lifetime Achievement Award Winner Frances Bourque. Frances was honored Friday night at the Delray Marriott. It was a memorable evening and her speech was sensational. Video coverage of the awards ceremony can be viewed on the Facebook page of the Delray Newspaper. Here’s the transcript of the intro…

Well, what can you say about our honoree…Frances Bourque?

This tribute can be six words…I love you. We love you.

I truly believe that none of us would be sitting here in a beautiful beachfront hotel… in a vibrant downtown…if Frances Bourque had stayed in the Glades or set her sights on Boca Raton or West Palm Beach. We were forever blessed when she came to Delray.

Old School Square started it all…It was the catalyst…you were the catalyst… and because you brought your beautiful spirit, vision and brilliance to our town…we—all of us— have reaped the rewards…You are so special…and we are so grateful for all that you have given us.

Because as you taught me… it’s all about people—people who lead with love, boldness, aspiration, care and concern. People who motivate us to join the mission. Frances, your heart is so big and so generous…your vision is so compelling…there was no way we could fail. You lead with love.

That’s our Frances…she is spellbinding and irresistible.

The first time I met her, when I was 23 years old, I was struck by her spirit and her unique worldview. She just had a great way of seeing things… I’ve been enthralled ever since…

Frances and I have laughed together and we’ve shed a few tears too…she has been our rock, the champion of our city’s vision, and she has been the go-to person for so many great people….inspiring them to be involved, give back and make a difference in Delray.

For thirty years—she has taught me…and so many others…what it takes to build and sustain a great city.

Because none of this…none of what we saw in the video… happened by accident. All of the things we love and cherish about Delray Beach is a result of people working together through good times and bad.

None of this could have happened without people like Frances leading the way and teaching us that anything and everything is possible if we dare to dream and dare to try.

Great leaders are inspiring, they make you feel good about the mission, they lift people up and they show us the way. They make you believe that your dreams can come true—and when they do —they graciously give others the credit. That’s our Frances…

Frances Bourque is my hero and a hero to so many of us in Delray Beach. Where others saw a desolate and blighted downtown, Frances saw boundless potential.

Where others saw a broken down old school, Frances envisioned a cultural arts center that would transform our community by giving us a place to gather—so we could actually be a community. She gave us the biggest gift of all—community.

Old School Square is a brilliant idea… it honors our past, enhances our present and addresses our future. It’s where we gather to celebrate, it’s where we go to dream and it’s where we go to console each other during tough times….it belongs to all of us and it’s an asset—a gift— that we must treasure.

Frances made this happen.

Oh, she had help—but it was her boundless energy, passion, skill and love for Delray that drove the vision. Her optimism is contagious and once we were exposed to the Frances Bourque magic—there was no way we could ever fail.

Great leaders attract people to the cause…and they make us feel that we can move mountains and change our corner of the world.

Frances has been this city’s muse and champion for decades…Old School Square was the catalyst for our revitalization. It created an economy out of blight, breathed life, music and art into a once desolate downtown—and gave us pride of place.

We were no longer “Dullray Beach”…we were Delray Beach…an All America City, a place of possibility, achievement and innovation.

Frances is a most deserving Lifetime Achievement Award winner…she’s a brilliant star…a beautiful spirit…she has gifted us a world of possibility and she has never wavered or gone away… thank goodness.

On behalf of the Greater Delray Beach of Commerce and a grateful community: Thank you. We love you very, very much. Ladies and gentleman…your 2017 Lifetime Achievement Award winner…Frances Bourque.

22 March, 2017 3 3 Comments

Lynn’s MBA in Delray: Only The Beginning

March 22, 2017 By Jeff Perlman 3 Comments

A most welcome addition

Last night was an important one for Delray Beach.

Quietly, before a few guests, the trajectory of our downtown might have changed forever.

That’s a big statement. I may be wrong, but let me try and back it up.

After months of negotiations, Lynn University will launch an MBA in Delray program focusing on entrepreneurship and marketing at the Delray Chamber. The one-year program will be offered at night and tailored to working professionals and entrepreneurs.

The move was announced a few weeks ago, but it felt real last night when a contingent of Lynn staff led by President Kevin Ross and Business School Dean Dr. RT Good told a small gathering of local leaders and entrepreneurs why they chose Delray and what the program will entail.

Folks, we have to make this work. Why? Because if it does it changes the game and enhances the brand that has been fostered by a slew of Delray Beach visionaries and stakeholders since the mid-80s.

Dr. Ross and Chamber President Karen Granger see the MBA in Delray as an innovative model that chambers and universities can replicate across the country. It enables chambers to get needed revenue, enhance value for their members and grow local economies, while enabling universities to reach into communities and tailor programs to meet local needs and trends.

Dr. Good and the Lynn team have been hard at work designing a “different” kind of curriculum that promises deeper relationships with faculty, classmates and local businesses while focusing on leadership, hands-on projects and case studies.

For the chamber it enables a deeper dive into the world of entrepreneurship, a focus and passion for President Granger who has quietly but persistently nurtured relationships with a growing number of promising local entrepreneurs. Many were there for the Lynn celebration including Brian Niles of Rooster, Eric Bucher of Call Sprout and Project Runway’s Amanda Perna, who runs “House of Perna,” an emerging fashion design brand.

Delray and Boca’s emerging foodie economy was represented as well with catering by fabulous Farmer’s Table restaurant, which I think has enormous potential. (Here’s where I should plug my two food/beverage related brands Tabanero and Celsius, but that would be indulgent no? Wink)

All of this is to say, that this partnership may signal that Delray’s downtown and indeed its economy is expanding beyond food and beverage—and that’s a good thing. A diversified economy is a more resilient and sustainable model.

Many years ago, Delray made a conscious choice to lead with food, beverage, culture and festivals to jumpstart its moribund, dull and dangerous downtown corridor.

It was a smart move, brilliantly executed by many, many important contributors and risk taking entrepreneurs.

And it worked, remarkably well.

We have a vibrant, valuable, cool, and attractive and revenue generating downtown that looks and feels good.

Our restaurant “row” generates crowds, creates jobs and helped to change how people see Delray Beach.

Our cultural and intellectual amenities: Old School Square, the Delray Beach Library, Spady Museum, Sandoway House, Delray Historical Society, Arts Garage and historic districts make us a distinct destination which drives property values, tax base, quality of life and tourism which is another critically important industry.

Festivals have also played and continue to play a major role. Which is why it was incredibly disappointing to see the debate about their value so mishandled. It’s an opportunity missed because so many cities are building their economies and brands around festivals. It’s something that should be revisited and expanded beyond the myopic debate around cost and inconvenience. I’m not saying that cost and resident convenience isn’t critically important because it is, but most of those issues can be solved with creative planning and by examining the revenue side of the equation and the intrinsic value created by events.

The Delray Marriott, Residence Inn, Seagate Hotel, Hyatt, Fairfield, Crane’s Beach House, Wright by the Sea, Parliament Inn, the historic Colony Hotel, Sundy House and other properties are extremely valuable assets that drive our economy and brand. They don’t stay viable and valuable—if we don’t have a vibrant local economy with many parts working.

The Delray ATP and the many junior events as well as our golf courses and sports facilities are also important assets that can be grown, nurtured, promoted and leveraged to keep our economy sustainable and the Delray value proposition higher than most other cities—especially small cities. We compete for investment and jobs. And we’ve built a powerhouse of a charming little city.

Cities that work have many moving parts that have to work together in concert to create lasting value.

Delray—imperfect as it is, challenged as it is—has done that. Value has been created. Quality of life and place has been created. It is our job and our responsibility to keep it going and to create a city of opportunity for all.

Through my 30 years here, my community involvement and my professional life—I get to meet and work with many talented people who aspire.

Kids from Atlantic High School and Village Academy who want to come back to Delray and make a life here, City staff who went into public service to make a difference, startup founders whom I encourage, informally advise and ask for help myself on my business challenges, educators who care, non-profit leaders who perform miracles, established business owners who volunteer and invest here, retirees who mentor, artists who amaze and parents who want to see their children achieve the American Dream in a world that is increasingly complicated and fraught.

They want a Better Delray—they’ve wanted that for a long time and they’ve made and are making a difference.

So yes the Lynn MBA in Delray is very big news.

I know President Ross. He’s a friend. He’s a visionary. He and his talented team make things happen. So this is just a start.

But it’s an important beginning. A unique and innovative university is working with our Chamber of Commerce in our downtown—and the potential is enormous.

In his remarks last night Dr. Ross noted that he recently began talking to his teenage daughter about life after college (she’s still in high school). Does she want to come back to Florida? Of course, she does.

Where does she want to live?

Delray.

She’s not alone. So take pride. Something very special was built here and the best is yet to come.

Welcome to Delray, Lynn University.

We’re thrilled beyond words.

We’ve wanted you here for a very long time.

Many people have worked very hard to catch your attention and create a place you and your students will want to be.

10 August, 2016 2 2 Comments

Change

August 10, 2016 By Jeff Perlman 2 Comments

You are never FINISHED

“By nature good public spaces that respond to the needs, the opinions and the ongoing changes of the community require attention. Amenities wear out, needs change and other things happen in an urban environment. Being open to the need for change and having the management flexibility to enact that change is what builds great public spaces and great cities and towns”–Project for Public Spaces 11 principles for creating great community spaces. Note: Founder and President Fred Kent has a home in Delray Beach.

The Project for Public Spaces is spot on, as they always seem to be.

The best part of cities is their changing nature. Cities evolve. Places change. That’s the beauty of an urban environment, it’s never stale. And switched on cities know this, embrace this and seek to shape and ride the waves of change.

We are witnessing tremendous change in Boca Raton these days. Just cruise on over to Palmetto Park Road and you’ll see large scale development taking shape on what I’ve always found to be an interesting but underperforming street.

The nature of the development is not everyone’s idea of healthy growth but there’s no question that Boca is evolving before our eyes. And I’ve talked to many people who love what they’re seeing. Development and change will always be a mixed bag. Beauty is in the eyes of the beholder as they say.

On Military Trail, the Moderne Boca is taking shape and its nice to see some attention to design in a western location.

FAU Research Park is booming under the capable leadership of Andrew Duffell. Both FAU and Lynn are coming of age as innovative institutions of higher learning and the Park at Broken Sound is sprouting three new residential apartment projects (1,050 units) to go along with office space and new retail in the 700 acre business park. With yoga rooms, pet facilities, a Fresh Market, putting greens and Zen Gardens, the former home of IBM is shaping up to be a true, live, work, play destination.

It’s an interesting time.

And a time when visionary public officials have an opportunity to work with the community and design spaces that can become great public spaces.

In Delray, the opportunities are immense but only if we recognize them and embrace good design and change.

US 1 is looking good these days. And there is tremendous opportunity to extend the downtown north and south along Federal Highway. The idea to narrow the federals and slow down speeding traffic was first broached in 1991 but it took a decade before it became a city goal when it was included in the Downtown Master Plan. It took years to construct, but now that the project is complete, it presents an opportunity to create something special; it’s now a street not a highway. There’s a difference.

The area near Third and Third and South of the Avenue offer great opportunities for infill development.

Congress Avenue also represents an important opportunity for transformation.

My hope is that both Delray and Boca think strategically about placemaking and about what is needed in order to sustain and build on their obvious success.

Any analysis would include honest discussions about what has worked (and how those aspects can be extended and sustained), what’s not working, what can work better (lazy assets) and what’s missing.

Other key discussions should focus on demographics, design, mobility, land uses and how it’s all paid for.

In Delray, that means focusing on what’s important and no more majoring in the minor. (For example, weeks of discussion on a tattoo shop but little or no discussion on how to attract millennials, create more jobs and add middle class housing or how to improve our torturous approval process).

It’s time to move on Congress Avenue, not wait for an outside firm to confirm and codify what 30 plus citizens who studied the corridor for nearly a year already concluded. A sense of urgency is needed to take advantage of the economic cycle.

It’s also time to activate the Old School Park and make it a great public space as was envisioned when voters overwhelmingly passed a bond issue in support of that idea in 2005.

It’s time to bring back discussion of a bonus program for our CBD to jumpstart housing for young professionals who are attracted to downtown living. The best way to support our mom and pop businesses is to encourage people to live downtown. Study after study show that downtown residents strongly support local businesses. As rents soar –threatening to crowd out independents –this is needed more than ever.

Downtown office space is also critical. Every conversation I’ve witnessed with and about entrepreneurs laments the lack of office space in the urban core. This isn’t necessarily a call for class A space, but rather creative space, co-working space and incubator space. It’s nice to see The Kitchn open inside the offices of Woo Creative and Delray Newspaper, but more is needed.

The aim of past citizen driven visions was to build on food, beverage and culture and create a sustainable city driven by creative industries. Delray’s vibrant, urban feel is hugely appealing to entrepreneurs but a lack of space hinders the sectors ability to gain traction in our central business district.

An important caveat to note: the key words are “build on” not jettison or replace. So it would be folly to lose events or culture or our robust food scene, we need an additive attitude because community building is not a zero sum game.

Finally, both Delray and Boca are blessed with abundant human capital. A strategy to retain graduating college students and bring home locals who go off to college while also attracting the best and brightest from other locales will go a long way toward diversifying our economy and growing opportunities. Again, placemaking is at the core but so is opportunity making. We need to create cities of opportunity.

We also need to tap into the incredible knowledge base of our boomer and senior population many of whom long to be creative, active and involved as they age.

Cultivating our human capital is the best economic development strategy we can ever hope to conceive.

When I survey the region, it’s hard not to get excited by the possibilities. Sure there are big problems and challenges. Every single place in America has them. But few regions have our upside potential.

Miami is rapidly taking its place as among the world’s most exciting cities. Fort Lauderdale is making some interesting strides and several other cities in Broward, notably Pompano Beach are well positioned for a renaissance.

Boca is attracting industry and further north Boynton Beach is making some noise with several growing breweries, Hacklab, young leaders, eastern investment and some really cool restaurants (Bond and Smolders, Sweetwater and The Living Room among them) and keep your eyes on 22-year-old Ariana Peters who is quietly accumulating key properties in Lake Worth. Northern Palm Beach County cities, led by dynamic business leaders such as Chamber President Beth Kigel, are working well together on branding and industry recruitment efforts.

It’s an exciting time. Cities can’t rest on their laurels and they can’t succumb to those who want to freeze progress and stop change.

You can do the former but you can’t do the latter. And if you freeze progress you can be sure that the change you’ll see won’t be pleasant. Not at all. It will be ruinous.

As General Eric Shinsecki once said: “If you don’t like change, you’re going to like irrelevance even less.”

28 March, 2016 2 2 Comments

Place Matters

March 28, 2016 By Jeff Perlman 2 Comments

A long time ago, I had a conversation with a close friend that has stuck with me over the years.
Like many great talks this one began with a question: “is place important to you?”
Could you be happy anywhere or do you have to live in a place that speaks to you in some way?
I’ve been thinking about that lately as I fantasize about a second home somewhere else…Asheville, Portland, Me., New York City (a pipe dream) or Laguna Beach (perhaps an even bigger pipe dream).
I usually have these thoughts a month or so before it begins to get hot and humid in Florida. It’s somehow comforting to imagine to a life where you can escape the humidity for more comfortable climes– at least for a few months.
While this is nowhere near a reality it’s ok for a guy to dream and plot just a little.
When I mention this to friends they say why don’t you just travel and visit different places? But while that’s definitely in the cards, I know in my bones that what I really want is a second home in a place where I care about happens.
Yes, place matters to me. Very much.
So when we travel I often think about what it would be like to live where we visit.
I adore St. Augustine. Would I be happy there?

It’s only four or so hours away, the beaches are beautiful, Jacksonville is close by and the history is amazing.
When we visited Portsmouth, New Hampshire I gobbled up every real estate publication. I thought the downtown was charming, alive and interesting. I loved it.
Asheville’s beauty, craft beer scene and live music is awfully appealing and Maine..well Maine defies description. I just felt happy there. Can’t explain it, but New England is just so comfortable. Like a favorite pair of jeans.
Closer to home I’m passionately in love with downtown Delray. I just love the rhythm, the scale, the energy and the sidewalk cafes. Pineapple Grove is a great street and the nooks and crannies off of Second Avenue are so appealing. Banker’s Row–gorgeous. Third Avenue and Third Street, gritty and cool.
Federal Highway looks and feels great.
In Boca, I enjoy Mizner Park.

Mizner is 25 years old this year and it gets better with age–sure its a “lifestyle center” but it’s a fun place to be. It just is.
Camino Real is a remarkable street and Old Floresta is just beautiful.
Places matter. They feed our soul, impact our mood and can make us think. The best places feel like home, they are warm and inviting. Shelter from the storm, so to speak.
It feels good to be home.

Whenever I’m inside the Crest Theater it just feels good. Memories abound. Same thing when I visit Lake Ida Park and watch the birds. Every great dog I’ve ever had has enjoyed that park so when I visit they are with me. And it feels right.
Yes, place matters. A whole lot.

14 September, 2015 10 10 Comments

You Get More With Sugar…

September 14, 2015 By Jeff Perlman 10 Comments

The Delray Community Land Trust celebrating 10 years of excellence is a joint effort with the city and the CRA.

Imagine someone walking up to you on the street and smacking you over the head with a baseball bat.
Imagine that the person who hits you over the head is someone you know, have worked with and trusted.
In your mind, you’ve done right by that person.

Performed well in the past, felt you were still doing well and looked forward to more success in the future.
You’d probably be shocked and a trifle upset wouldn’t you? Sure, nobody is perfect, but a public beat down?

Well that’s what happened to the Delray Beach CRA last week when they went before for the city commission and received some “tough love”.
Tough love. That’s a heckuva phrase.
Usually it’s reserved for wayward children who are on the wrong track. You do something dramatic, maybe even shocking, to get their attention so they can button up and fly right.
But typically you don’t spank partners when they are kicking butt.
The Delray CRA kicks butt.
Take a look around Delray Beach. Take an inventory of what you like about this place.
Delray Center for the Arts, the library, Spady Museum, The Green Market.

Do you like the look and feel of Atlantic Avenue? How about Northwest/Southwest Fifth Avenue? Do you like Atlantic Grove? Or do you miss the drive through liquor store?

The list goes on and on and on.

But it’s not just the big important projects that make our CRA special. It’s the small but equally important stuff: the charming Community Land Trust houses, affordable projects like Carolyn Holder Court and a nearby senior housing project, facade grants, business assistance grants and the Eagle Nest program which has helped scores of kids discover a career path in construction. I know many of those kids, we are sending a few to college via Dare 2 Be Great and they have told us what that program has meant to their lives and their neighborhoods.

For 30 years, the CRA has been a valued partner, a policy innovator and a proven implementer. Their work has impacted the entire city not just their district.

The agency built Delray, along with residents, city staff and other agencies.
They deserve applause not a whack upside the head.
Tone matters in politics.
If you want to build a strong and caring community you have to be cognizant of words, tone, context. Think it’s sappy, guess again, it’s essential.
Elected officials need to wield both carrots and sticks. But the good ones know when to use them.
It’s important that leaders possess an ability to show respect and gratitude. They go hand in hand.
If you start a conversation with “thank you for all you do now let’s do even better” most people are all ears: eager to change and embrace new ways.
But if you if ignore someone’s worth and kick them in the teeth, the reaction is not enthusiasm, its deflation.
This issue is close to me. And admittedly I am biased. My wife ran the agency for 13 years. I know most of the agency’s staff. They are dedicated, hard working, honest, smart and incredibly effective public servants.

They are good. Very good. But they are not perfect. Neither is the City Commission or any group or agency for that matter. But the CRA should be a source of city pride; the agency deserves respect. They have done and are doing great things and they can be even better. They have also helped the city with expenses, including police and engineering services, money for the tennis tournament and for key non-profits like the library and the Delray Center for the Arts. They can be effective with less money and that’s the conversation that needs to take place.

But there seems to be a true disagreement over the agencies mission, spending and priorities. That deserves discussion and debate, not from dueling daises, but in conversation between the two agencies as Commissioner Katz wisely suggested.
Sometimes we act as if the money spent by the agency is lost. It’s not. It’s invested here not in some foreign country. And if you can’t see the return on that investment I can’t help you.
Wiping out this agency, taking it over and or beating it into submission would be folly. A mistake that won’t be forgotten and one that will have implications far beyond the terms of the current commission.

The direction given the CRA was to prioritize spending west of Swinton. Hmmmm… that’s been the priority of the CRA for at least the past 15 years. During that time, more than $45 million has been invested in our neediest neighborhoods, neighborhoods that the city neglected for generations. From housing and sidewalks, to water pressure upgrades and paving streets the CRA has used money generated by the success of the eastern portion of the district to improve the west. These improvements were done in partnership with residents and were based on citizen driven plans. And it’s first now beginning to yield results, with projects like the Fairfield Inn and the coming soon Equity mixed use development.

The neighbors called the promise to invest in the west “the covenant”. The covenant called for patience, but the promise was the monies generated in the east would help improve the west. Now that doesn’t mean that every dollar goes west. You still have to take care of infrastructure in the east and projects such as Delray Center for the Arts which by the way is for everyone to enjoy. I’m sorry that Artist’s Alley is in jeopardy because a private investor bought the warehouses, but I wonder if we’d be talking about art in the Grove if not for CRA investments in the Art Warehouse and Arts Garage. U.S. 1 is about to blossom because of CRA implementation of our master plan.

Now we’re told that the plan is old and things have changed. Yes they have. But concepts like walkability, sustainability, a need for independent retail, mixed use development, culture, mobility and affordability are still viable, desirable and needed. We are told that downtown is done. Nope. Sorry, it’s never done. That was a lesson learned many years ago that’s been forgotten, at least by some.

We are told to move everything to Congress Avenue and we are hard at work on a solid plan to do so. But none of it works, if we neglect the heart. City building is not a zero sum game.

You can pay attention to the east and the west and you should.
I’m a fan of city government– especially of this city’s government– despite its flaws. There are a ton of very good people who work at City Hall.
But to think they can do what the best CRA in the state has been doing exceedingly well for 30 years is just plain wrong.
A city needs a CRA and a CRA needs a city. You work together. Like you have for 30 years, a time frame that built a great city.
And if you think politicians should sit as the CRA good luck with that one. Instead of having volunteers with specific skill sets concentrating on redevelopment you’ll get people worried about “optics” (man, I abhor that word) and their next election.
Don’t fix what isn’t broken. Make it better.
And fix your own house first.
Unsolicited advice I know. But hey it’s my blog.
The CRA should be a source of civic pride not derision.
I heard so many falsehoods uttered last week that I lost count.
It seems that there’s a concerted effort to deny this city’s success and civic achievements. I heard the word disconnect used countless times; yep there’s a disconnect alright.
You can’t “fix” or improve by tearing things down. This city has come a long way and we love it. Lots of people have benefitted, all five commissioners included. Work with your partners.
That’s how Delray was built.