Playing The Infinite Game

Simon Sinek’s newest book is terrific.

The best things in life take time.

Relationships deepen over time— if we tend to them.

Gardens thrive with constant vigilance.

The same holds true for businesses, organizations and communities.

We have to play the long game. We have to avoid the day traders.

I recently finished a book by Simon Sinek entitled “The Infinite Game”—which implores us to take the long view.

In case study after case study Mr. Sinek shows us how businesses focused on the endless/infinite horizon succeed where those with finite or zero sum mindsets fail. Oh they may have initial success—a day trader hits every now and then—but they always peter out because the game never ends. We must always plan for the future beyond us.

This sounds logical but in a world that values the next quarter or the next election or the next big game it’s often challenging to think infinitely.

But we must. Or we will fail.

This past week, I read stories about how the insurance market in California is unable to underwrite the risk posed by wildfires.

I shared on my social media, a heartfelt video made by my daughter’s college friend who lives in wildfire ravaged Australia which has been consumed by flames that have killed perhaps a billion creatures.

Science tells us climate change is either causing or exacerbating these and other situations including sea level rise which Delray Beach City Commission candidates discussed in a forum last week.

It will never be opportune to address these issues, but it will be necessary. Chances are any investment made today won’t “solve” or “end” the issue; those tasked with voting to spend the money likely won’t be around to declare victory. It’s also likely that victory will never be declared, we will have to continually tend to Mother Earth. It’s an infinite game.

Some of you may know that I have been involved with and rooting for a local beverage company called Celsius for about 10 years now. I’ve worked directly for Celsius and now for a large investor in the brand.

We believe in the company and that’s important because it is hard to build an international brand in a crowded space.

Many entrepreneurs get into the beverage space because if you make it, the rewards can be great.

Vitamin Water sold for a few billion dollars.

But if you scratch just below the headlines of big sales, successful IPO’s etc. you’ll find that most successes were long struggles, with hits and misses, successes and setbacks. You’ll find that the best brand builders don’t start companies to flip them—they start something because they want to change the world and that passion burns deep in their souls.

They don’t cut corners, they don’t hold back, they don’t source inferior ingredients or build shoddy products.

They dare to dream, are often told they are crazy and spend lots of time wandering the desert wondering if their toil will ever pan out but also sure that their vision is spot on.

It’s a weird dichotomy.

At Celsius, we learned that success wasn’t about running one magical ad, creating a “viral video” or hiring a celebrity spokesman (we did all three) it was about building a brand brick by brick through sampling events, distribution, consumer engagement, listening to retailers and getting close to your fans and your detractors because both can teach you things you need to know.

Obviously, there’s a lot more but the mindset has to be infinite and long term.

This is especially critical in building cities and communities.

I’m an idealist, so watching politics at any level is a painful experience for me.

How can I phrase this?
The field attracts a lot of….never mind… that’s not nice.

Let’s just say, I see a lot of hacks dressed up as “leaders.”

They shout to win the day’s scrum, go to sleep and repeat.

They are day traders and they get nothing done.

We can’t afford day traders.

There’s work to be done.

We need to play the infinite game and we need big thinkers willing to do what it takes to move the big rocks.





Build A Great City

Available at Amazon and Barnes &

The adventure took me to Lake Worth last week.

Thanks to the wonderful Danika Dahl ( and my friend Greg Rice, I had the opportunity to bring some books and some thoughts to Lake Worth last week.

We had a great discussion about cities, downtowns, economic development and local politics with an emphasis on Lake Worth’s enormous potential. I began by emphasizing that they not me were the experts when it came to Lake Worth. While I have visited the city innumerable times and enjoy the downtown, its restaurants, festivals and beachfront casino and pier, I don’t live and breathe the community like people who live and work there do. But I do think there are some universal truths and principles for community building that can work anywhere if they are tailored to local sensibilities. But when it comes down to it, citizens are responsible for creating the identity, look and feel of their city. And each city should strive to have its own personality and style.

Below are the notes I took with me which framed the conversation. I thought I would share. It was a great night, with lots of intelligent discussion, some super ideas and a lot of inspiration. In an age of social media and technology it’s reassuring to see how powerful it is for people to gather and talk as neighbors with a shared passion for creating a great city. Thanks Danika and Greg for the opportunity. Local blogger Wes Blackman–a  really terrific urbanist himself– did a three part series on the evening that I am very appreciative of. You can find Wes’ blog at

Forge a Vision–

  • Involve as many stakeholders as possible.
  • Elected officials and property owners must be bought in
  • Begin to Implement immediately; prioritize and get going. If you fail to act, the vision fades and you lose the trust of those who volunteer and care.
  • Celebrate and market the small victories; build momentum because success breeds success.
  • City Budgets should reflect the citizens vision.
  • Stick to the vision: it takes time. Stare down the inevitable resistance and have patience and faith.
  • Remember that visions are living and breathing documents, principles should be stuck to, but good visions grow and are flexible to meet changing times.

Visioning tips:

Each city is different. Build on your strengths and assets. Inspiration can come from local history, local art, local architecture and design, but also embrace new ideas and changing times.

Be mindful of your strengths weaknesses, opportunities and threats. Guard against complacency. Don’t let failures or missteps bog you down, learn and move on. Similarly don’t let success make you smug or lazy.

When elections come, pin down candidates on their views of the adopted vision. Do they see themselves as being responsible to making it happen or are they running to upend the vision?

Require participants to put your city first, ahead of personal agendas, petty feuds and egos. Look for servant leaders and avoid those who think they are the smartest people in the room, regardless of the room they are in.

Remind people immediately when they stray…ignoring problems allows them to fester and grow. Insist that the citizen’s vision be honored. Be willing to fight for it—and count on having to do so.


Brand your street/downtown/city

What is your city’s style, what’s its promise, what’s its vibe? Once you identify your brand identity: market, promote and relentlessly work to bring people downtown.

Embrace change, but make sure change respects your city and its history. You can’t stop change, but you can shape it. The best visions and brands embrace the past, the present and the future.

Establish a culture of “how may I help you” versus “watch me stop you”. This does not mean compromising standards but it does mean being business friendly and making an effort to land deals and make things happen. Developers and investors don’t mind tough standards but they do require a fair, predictable and timely process.

A vision begins getting old the moment it’s adopted. Every day it lingers its damaged, every day you don’t talk about it people will fail to understand it. A vision is a flame. It needs to be tended to and you need to constantly educate the community of its importance and rationale. A vision is your best economic development tool, it’s what you sell.

Events are important. They bring people to your city. They allow for people to meet, talk and gather.

Public spaces and placemaking are critical. But they must be safe and active while also allowing for quiet enjoyment.

Culture is important too.–the arts are critical. Residents seek them out and so do visitors and companies.

Make sure elected officials are champions of the vision. They need to see themselves as stewards with a responsibility to make the vision a reality and to protect the vision.

If there is no vision or if the vision is shoved off to the sidelines personal agendas will take over, the vacuum will be filled with politics.

You need a team. The right people on the bus in the right seats. And those people need to be able to work together well. That doesn’t mean they will always agree but it means that they are able to overcome differences, trust each other and feel passionate about the vision and mission. Once a decision is made move on; there will be times you agree and times when you disagree.

Positioning is critical. Where does your city fit in the local and regional landscape? Delray did not want to become Boca—as successful as Boca is. Boynton should not be Delray. But city’s also have to know what is possible. Boynton is pursuing an identity as a city friendly to millennials—with workforce housing, breweries, an arts scene and inexpensive space for new companies. It’s a solid strategy/position because it counters Delray which has become expensive and a place where it is difficult to win approvals.

A good place to start

SWOT Analysis-

  • An old fashioned tool, but a good place to begin.
  • Strengths—What are the best things about Lake Worth?
  • My take: Outsiders view…
  1. A whole lot of amenities for a small city. A waterfront park, a real downtown, great history, two main streets, human scale, charming cottages, relatively affordable, a waterfront golf course, a beautiful ocean front casino, a great pier, some great restaurants, walkable. Engaged community, abundance of creatives. Central location in county, near airport and other cities. Diverse and tolerant.
  • Weaknesses


  • My take:
  • Crime, vagrancy, lack of residential density to support local businesses and restaurants, lack of industry, derelict properties, sense that Lake Worth has been on the brink for a long time but never quite gets there, vacancies downtown. Financial struggles, aging infrastructure.
  • Opportunities


  • My take:
  • Great wealth east of the bridge that could be attracted to shop and dine downtown, a great “old Florida, laid back unpretentious downtown” that has tremendous appeal, historic buildings ripe for adaptive re-use, add downtown housing and small office, co-working, incubation, emphasis on artists, ability to attract people to close-in neighborhoods through some bold program that would clean up and stabilize neighborhoods and grow tax base.
  • Threats


  • My Take
  • Politics that might resist change or risk taking, infrastructure issues.

All in all, a terrific night…next week my trip to Naples 5th Avenue and the power of collaboration.