Rex Baron opened in Boca last week and it’s an experience.
Last week, we had a chance to attend the opening of “Rex Baron”, a new restaurant concept at the Town Center Mall.
Aside from getting to hang out with former Giants running back Rashad Jennings (he’s terrific and an investor in the business) which was cool, I can honestly say I’ve never seen a place quite like Rex Baron.
It’s an experiential restaurant with great food (and many healthy options) and a vast array of virtual reality experiences that allow you to experience everything from Jurassic Park and NASCAR to a post-apocalyptic Boca Raton. I think I’m decent with words, but I can’t quite describe the place. You have to see for yourself and you really must. It’s amazing.
Spread out over 8,200 square feet including beautiful outdoor space, a private room with a golf simulator and a magnificent bar/dining area Rex Baron is an exciting new concept.
We asked Mr. Jennings what attracted him to Rex Baron because we figured a former football star and “Dancing with the Stars” champ must be offered a slew of investment opportunities. While he was impressed with the VR component and the uniqueness of the design, he was really taken with the quality food options as someone who eats healthy but also fancies himself a chicken wing connoisseur.
“They are the best wings I’ve ever had,” said the LA based Jennings. “The best.”
By the time my friend Marisa Herman and I were done with Rashad, we had him considering a move to Boca and a job at the newspaper we run. He is after all a New York Times best-selling author who says he loves to write.
But I digress.
Let’s just say Rex Baron is a welcome and extremely unique addition to the Boca landscape.
The new restaurant is located near Nordstrom’s and Sachs adjacent to California Pizza Kitchen.
The opening of Rex Baron got me thinking about the marvel that is Town Center.
In a world where malls are closing or distressed, Town Center continues to thrive.
Why?
Because it evolves with the times. The mall still looks fresh and modern and feels vibrant and alive. It’s hard to imagine the mall will turn 40 in 2020.
They have added some great food options—including a soon to open French Bakery that is said to be out of this world.
It manages to stay busy year-round and seems to combine the perfect blend of shopping and dining.
Town Center’s tenants are also community focused hosting special events that benefit local charities.
I remember coming to Florida for a job interview in the 80s and visiting the mall. I was blown away way back then. Town Center was so much different than the drab northeast malls I was used too. It had palm trees, natural light, a strong retail mix and was the place to people watch.
Thirty years later it is still evolving and still relevant.
Rex Baron is the latest example.
Check it out…it’s spectacular.
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