Graffiti eggplant at the new Fresh Market on U.S.1 and Linton Boulevard.
In praise of Fresh Market
The new Fresh Market has opened in Delray and it’s magnificent.
Aside from adding 90 jobs and $3.4 million of investment to the Delray economy, Fresh Market brings much needed competition and quality to the Delray grocery scene.
Publix has always been a good corporate citizen but even some diehard fans admit that the venerable franchise will benefit from the competition.
Suddenly the local grocery market is heating up after years of inactivity. Walmart has opened a neighborhood market on South Federal Highway and Trader Joe’s is slated for an adjacent corner of Linton and U.S 1. in the new Delray Place development.
The new competition should drive both prices and quality.
The Fresh Market is not a large store, but it is packed with different brands and even uses some local suppliers. The quality is apparent in every aisle and a lot of time and effort goes into creating an experience for the shopper. This is a store that beckons you to peruse every aisle and marvel at things you might not have seen before including an array of “dry” soda and “graffiti eggplant.”
Walmart’s Neighborhood Market is also a relatively small store, conducive for bargain hunting and quick trips for fill in items.
Trader Joe’s will bring another element to the market when it opens later this year. The chain is full of personality and while it doesn’t carry a whole lot of SKU’s, the selection is eclectic, almost curated.
For those readers in Boca, this may sound like no big deal. You’ve had Fresh Market and Whole Foods for awhile now, not to mention a few small grocers, including a great organic market in east Boca. But for Delray, this is big news and long overdue.
We’re grateful for the choices.
Andy Roddick joked about a serve that hit only 109 on the radar gun.
“Brooklyn wouldn’t have married me if she saw that.”
Champions Tour
It was a busy weekend at the Delray Beach International Tennis Stadium.
The Champions Tour featuring Andy Roddick, Mats Wilander, Goran Ivanisevic, Aaron Krickstein and others was entertaining and perfect for long time tennis fans who loved the era when tennis was more than a big serve and one crack of a forehand.
Sure, Roddick had the biggest serve of all–he did set a world record on the Delray stadium court during a Davis Cup tie against Sweden in 2004–but he can also hit the ball. And Wilander..well at almost 50 he can still run, retrieve, serve, volley and return.
We especially enjoy seeing Krickstein, the director of tennis at St. Andrew’s in Boca. He hasn’t missed an event in Delray and he still resembles the teenager who played an epic match at the U.S. Open against Jimmy Connors all those years ago.
While the older guys played on center court, the new generation slugged it out on the side courts in an effort to qualify for this week’s Delray Beach Open, an ATP event.
It was fun to see the contrasts in the style of play.
Mikael Pernfors, a two-time NCAA singles champ, former Swedish Davis Cupper, and 80s-90s stalwart likes to construct points by moving his opponent around the court, using angles and spins before pouncing on a weak shot.
The young guys are all power and brawn, hitting serves at 120 miles per hour plus and teeing off on both wings. The points are short, almost brutal, as the ball is punished more than stroked.
I still love the game and admire the new style, but I think the old game was better.
Sorry, folks.
See ya at the Open this week.
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