Lynn’s MBA in Delray: Only The Beginning

Last night was an important one for Delray Beach.

Quietly, before a few guests, the trajectory of our downtown might have changed forever.

That’s a big statement. I may be wrong, but let me try and back it up.

After months of negotiations, Lynn University will launch an MBA in Delray program focusing on entrepreneurship and marketing at the Delray Chamber. The one-year program will be offered at night and tailored to working professionals and entrepreneurs.

The move was announced a few weeks ago, but it felt real last night when a contingent of Lynn staff led by President Kevin Ross and Business School Dean Dr. RT Good told a small gathering of local leaders and entrepreneurs why they chose Delray and what the program will entail.

Folks, we have to make this work. Why?  Because if it does it changes the game and enhances the brand that has been fostered by a slew of Delray Beach visionaries and stakeholders since the mid-80s.

Dr. Ross and Chamber President Karen Granger see the MBA in Delray as an innovative model that chambers and universities can replicate across the country. It enables chambers to get needed revenue, enhance value for their members and grow local economies, while enabling universities to reach into communities and tailor programs to meet local needs and trends.

Dr. Good and the Lynn team have been hard at work designing a “different” kind of curriculum that promises deeper relationships with faculty, classmates and local businesses while focusing on leadership, hands-on projects and case studies.

For the chamber it enables a deeper dive into the world of entrepreneurship, a focus and passion for President Granger who has quietly but persistently nurtured relationships with a growing number of promising local entrepreneurs. Many were there for the Lynn celebration including Brian Niles of Rooster, Eric Bucher of Call Sprout and Project Runway’s Amanda Perna, who runs “House of Perna,” an emerging fashion design brand.

Delray and Boca’s emerging foodie economy was represented as well with catering by fabulous Farmer’s Table restaurant, which I think has enormous potential. (Here’s where I should plug my two food/beverage related brands Tabanero and Celsius, but that would be indulgent no? Wink)

All of this is to say, that this partnership may signal that Delray’s downtown and indeed its economy is expanding beyond food and beverage—and that’s a good thing. A diversified economy is a more resilient and sustainable model.

Many years ago, Delray made a conscious choice to lead with food, beverage, culture and festivals to jumpstart its moribund, dull and dangerous downtown corridor.

It was a smart move, brilliantly executed by many, many important contributors and risk taking entrepreneurs.

And it worked, remarkably well.

We have a vibrant, valuable, cool, and attractive and revenue generating downtown that looks and feels good.

Our restaurant “row” generates crowds, creates jobs and helped to change how people see Delray Beach.

Our cultural and intellectual amenities: Old School Square, the Delray Beach Library, Spady Museum, Sandoway House, Delray Historical Society, Arts Garage and historic districts make us a distinct destination which drives property values, tax base, quality of life and tourism which is another critically important industry.

Festivals have also played and continue to play a major role. Which is why it was incredibly disappointing to see the debate about their value so mishandled. It’s an opportunity missed because so many cities are building their economies and brands around festivals. It’s something that should be revisited and expanded beyond the myopic debate around cost and inconvenience. I’m not saying that cost and resident convenience isn’t critically important because it is, but most of those issues can be solved with creative planning and by examining the revenue side of the equation and the intrinsic value created by events.

The Delray Marriott, Residence Inn, Seagate Hotel, Hyatt, Fairfield, Crane’s Beach House, Wright by the Sea, Parliament Inn, the historic Colony Hotel, Sundy House and other properties are extremely valuable assets that drive our economy and brand. They don’t stay viable and valuable—if we don’t have a vibrant local economy with many parts working.

The Delray ATP and the many junior events as well as our golf courses and sports facilities are also important assets that can be grown, nurtured, promoted and leveraged to keep our economy sustainable and the Delray value proposition higher than most other cities—especially small cities. We compete for investment and jobs. And we’ve built a powerhouse of a charming little city.

Cities that work have many moving parts that have to work together in concert to create lasting value.

Delray—imperfect as it is, challenged as it is—has done that. Value has been created. Quality of life and place has been created. It is our job and our responsibility to keep it going and to create a city of opportunity for all.

Through my 30 years here, my community involvement and my professional life—I get to meet and work with many talented people who aspire.

Kids from Atlantic High School and Village Academy who want to come back to Delray and make a life here, City staff who went into public service to make a difference, startup founders whom I encourage, informally advise and ask for help myself on my business challenges, educators who care, non-profit leaders who perform miracles, established business owners who volunteer and invest here, retirees who mentor, artists who amaze and parents who want to see their children achieve the American Dream in a world that is increasingly complicated and fraught.

They want a Better Delray—they’ve wanted that for a long time and they’ve made and are making a difference.

So yes the Lynn MBA in Delray is very big news.

I know President Ross. He’s a friend. He’s a visionary. He and his talented team make things happen. So this is just a start.

But it’s an important beginning. A unique and innovative university is working with our Chamber of Commerce in our downtown—and the potential is enormous.

In his remarks last night Dr. Ross noted that he recently began talking to his teenage daughter about life after college (she’s still in high school). Does she want to come back to Florida? Of course, she does.

Where does she want to live?

Delray.

She’s not alone. So take pride. Something very special was built here and the best is yet to come.

Welcome to Delray, Lynn University.

We’re thrilled beyond words.

We’ve wanted you here for a very long time.

Many people have worked very hard to catch your attention and create a place you and your students will want to be.