The Magic Of BRIC

Boca Economic Development Director Jessica Del Vecchio, Body Details CEO Claudio Sorrentino and Celsius CEO John Fieldly talk business at the Boca Raton Innovation Campus.

 

It had been many years since I had visited the old IBM campus in Boca Raton.

I had forgotten how big it was and what a large role it had played in the economic life of Southern Palm Beach County.

At its height, more than 10,000 IBMers worked on the picturesque campus and down Congress Avenue in Delray in the Arbors buildings.
It was a remarkable era.

Those memories came flooding back when I attended an event last week at the site which is now known as BRIC for Boca Raton Innovation Campus.
Crocker Partners has poured millions of dollars into the campus and it looks magnificent.
The effort has been hugely successful attracting a slew of companies to the campus including Modernizing Medicine and Vitacost which is now owned by Kroger.
It’s impressive.

I was at BRIC to root for my friend John Fieldly, the CEO of Celsius, a company that my company is heavily invested in. John was on a panel of health care entrepreneurs which included the chief Medical Officer of MDVIP, the chief marketing officer of Vitacost and the CEO of Body Details, a high growth laser hair and skin rejuvenation company.

The panel discussion was moderated by Boca Economic Development Director Jessica Del Vecchio and she led a fascinating discussion on workplace culture, marketing, growth and where the health space is going.

Jessica is a rock star, truly a next level economic developer. Boca is very lucky to have her. Her small office gets big results. She knows how to sell Boca.

At the networking breakfast before the panel, I had a chance to catch up with another friend Pete Martinez, the former IBM site executive, who is now involved in several promising artificial intelligence companies.
Pete reminded me of the site’s legacy. Boca is where the PC was invented but it’s also the birthplace of tech that launched robotics, data analytics, AI and so much more. Boca IP can be found in cellphones, ATM’s and so many more pieces of our daily lives. It’s quite a legacy and it was cool to hear Pete’s pride in the legacy of the location.

It’s also cool to see BRIC and Crocker Partners extend that legacy.

Boca is remarkable when you think about it.
Sure you hear the knocks, but the city aspires, there’s a lot of business happening there, a lot of technology, education, finance and cutting edge medicine too.
The Boca Raton Innovation Campus and its event series is a welcome and needed addition to our local economy.
I can’t wait to go back. And I urge you to visit if you have a chance.

Comments

  1. Andrea Knibbs says:

    It’s great to see BRiC opening its doors wide to the community. As IBM’s home and a center of innovation, the campus was always a source of pride for the City, but by design, insulated. This rebirth is exciting on so many levels. Kudos to Crocker Partners for recognizing BRIC as more than bricks and mortar, and for keeping the campus’ spirit of innovation alive.

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